Associate Director – Programming Strategy & Insights (Quantitative), Colors

This role elevates quantitative research from a reporting function to a strategic programming leadership role. By owning viewership growth, stakeholder enablement, this role plays a critical role in strengthening Colors’ competitive positioning, improving monetization outcomes, and enabling smarter, faster content decisions in an increasingly fragmented viewing landscape.

Senior Director - Programming Strategy & Insights (Content Strategy), Colors

• Lead deep-dive analysis of BARC data, reach, ratings, market-level performance, and TG behaviour.
• Understand data from JioHotstar to drive viewership for brand Colors.
• Develop and recommend content, scheduling, and format strategies to strengthen NPT performance, including optimal use of library content.
• Provide data-backed recommendations for format continuity, extensions, and weekday/weekend strategies, including checkered FPC and slot-level optimisation.
• Support key programming decisions during show launches, slot changes, and content transitions using robust audience analysis.
• Provide insights on seasonality, festivities, external events and their impact on viewership patterns.
• Serve as a key contributor in weekly ratings and performance discussions, shaping short-term and long-term programming strategy.
Stakeholder Collaboration & Governance
• Work closely with Programming, Sales, Distribution, and Business teams to ensure alignment between data insights and execution.
• Support cross-functional decision-making through clear storytelling of data, risks, and opportunities.
• Maintain high ownership of insights delivery, ensuring accuracy, relevance, and timeliness in a fast-moving environment.

• Strategically optimize Ad GRP delivery through break structure, FCT allocation, and scheduling interventions without impacting viewer experience.
• Partner with Programming and Ad Sales teams to manage high-pressure periods (IPL, competitive launches) through PT spills, break optimisation, and inventory planning.
• Balance content performance and monetisation objectives to ensure sustainable yield growth
Tracking, Reporting & Knowledge Building
• Own regular reporting frameworks for viewership trends, GRP delivery, and programming impact.
• Conduct post-analysis reviews to assess effectiveness of programming and ad strategy interventions.
• Contribute to building best practices and repeatable analytical models for programming and yield optimization.