Jiostar4mo ago

Digital Marketing, Star Plus (Consultant)

Mumbai · MumbaiConsultantmid

OtherDigital Marketing

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Quick Summary

Overview

We are looking for a digital-native marketer who lives and breathes social media and truly understands consumers on Instagram, Facebook and emerging platforms.

Technical Tools

OtherDigital Marketing

We are looking for a digital-native marketer who lives and breathes social media and truly understands consumers on Instagram, Facebook and emerging platforms. You’ll work closely with the Star Plus marketing team to shape social media communication for shows, write copy, guide creatives, and drive digital-first campaign execution.

Lead day-to-day social media communication for Star Plus shows (copy, creatives, posts, reels, etc.)

Drive digital campaign planning and execution with internal teams and external agencies

Manage always-on social media content and ensure cultural and brand tonality

Track social/content trends and proactively integrate them into platform strategy

Provide qualitative creative feedback (visuals, captions, hooks, edits)

Support influencer and talent-driven content initiatives

Work with media and digital partners to drive campaign reach and performance

Edit, review and refine social content based on trends and platform performance

4–5 years of experience handling social media mandates

Experience with consumer-facing brands or digital/creative agencies

Strong creative instincts—ability to write and think socially

Comfort working at the pace and creative rigour of Star Plus