Jiostar2mo ago

Director – Programming Strategy & Insights (Content Strategy), Hindi Movies

MumbaiFull Timeexecutive

EngineeringMarketingDirector

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Overview

Job Summary: This role is a part of the Programming Strategy & Insights team for the Hindi Movies Team.

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EngineeringMarketingDirector

Job Summary:

This role is a part of the Programming Strategy & Insights team for the Hindi Movies Team. The incumbent use actionable insights to shape all content strategy decisions for the FTA Movie Channels in the cluster.

Will be responsible for handling the 3 FTA channels of JioStar Hindi Movies Network.

Will have to manage a team and ensure all the ratings related targets are met.

Total responsibility of managing the FPC and everything that goes on these channels right from promos to movies.

Act as a liaison with various teams such as sales, marketing, operations, etc. and maintaining regular engagement with the Sales team to identify and support monetization opportunities around FTA slots and special programming properties.

Develop in-depth consumer understanding based on macro trends, industry reports, competitor performance, viewership data and primary consumer research to identify target audience and contribute to channel philosophy and content selection.

Developing a plan to leverage key opportunities and combat threats to maximize viewership by leveraging data from multiple sources to generate actionable insights.

Strengthening FTA programming strategy by leveraging the movie library effectively, aligning content ratings and title selection with the target audience to enhance viewership and channel performance.

Identify key growth levers, develop strategic solutions, and track business health metrics to maximize viewership.

Work closely with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams to deliver AOP-aligned outcomes.

Deep consumer understanding

Passion for movies

Analytical & interpretation and communication skills

Ability to deliver on strict timelines

Basic Knowledge of Excel & Power-point

Knowledge of BARC terms and software

Comfortable working with large volume of data

Experience in managing a team

Experience of managing senior business stakeholders

12 to 15 years of programming experience