Jiostar13d ago

Associate Director - Programming Strategy & Insights (Qualitative), Star Bharat

Mumbai,MumbaiFull Timemid

OtherAssociateStrategy

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Quick Summary

Overview

Job Summary: The incumbent will be responsible for capturing the voice and sentiments of the consumer on both, long story and show track level.

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OtherAssociateStrategy

Job Summary:

The incumbent will be responsible for capturing the voice and sentiments of the consumer on both, long story and show track level.

About the Team:

This team is a custodian for primary & secondary consumer research projects for covering the gamut of research needs including consumer understanding & societal trend mapping, channel & show health measurement and Marketing & communication research.

Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.

Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc.

To commission and undertake qualitative research assignments for new and ongoing shows & campaigns

To understand the consumer- his/ her behavior, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters.

Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding

Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams

Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams

To work on projects and/ problems statements that can potentially impact storytelling

Deep consumer understanding- an innate interest in human behaviour

Passion for content

Analytical & interpretation and communication skills

Require watching GEC content daily to stay abreast of on-air programming, character arcs, and storytelling trends

Possess a genuine passion for engaging meaningfully with content. Should have a natural curiosity and instinct for what makes content engaging, emotionally resonant, and culturally relevant. Ability to evaluate storylines, character development, and content tonality with a consumer lens

MA or any other PG Degree in Sociology/ Psychology/ Behavioural sciences

8+ years of qualitative consumer research experience