Jiostar3mo ago

Marketing-Creative Communications (Tamil) Apprentice

Chennai,ChennaiApprenticemid

OtherCommunications

2 views0 saves0 applied

Apply Now

Quick Summary

Overview

Job Summary This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. The incumbent supports the conceptualization and execution of promotional campaigns and channel branding materials.

Technical Tools

OtherCommunications

Job Summary

This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. The incumbent supports the conceptualization and execution of promotional campaigns and channel branding materials. The role involves developing creative briefs, coordinating with design and promo teams, and ensuring consistency in messaging and brand tone.

About the Team

The marketing team is responsible for driving viewer engagement and promoting the channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on local/national markets and audience preferences, the team creates targeted promotions, media planning, driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.

Identifying popular cultural and social trends among the audience and incorporating them into marketing campaigns.

Collaborating with the programming team to identify marketable content and create marketing plans for new shows and series.

Identifying target audience segments and developing campaigns that resonate with them.

Creating and managing budgets for campaigns and ensuring that campaigns are cost-effective.

Working closely with media buying agencies to secure advertising rates and placements in local Tamil media outlets.

Good sense of visual esthetics, creative writing and storytelling ability.

Strong grasp of culture, language and sensibilities.

Decent understanding of building marketing narratives across trailers, promos, influencer marketing, PR, and other campaign elements.

Effective collaboration and follow-up skills.

Proficiency in MS PowerPoint; knowledge of Adobe tools is a plus.

Bachelor’s degree in Visual Communication, Design, or Mass Communication.

0-2 years of experience in a creative agency or in-house brand marketing team.