Digital Marketing Coordinator

Digital Marketing Coordinator Work Arrangement: Fully Remote (in Jamaica) Employment Type: Permanent About Us: We are The Jamaica National Group Limited, representing a globally respected brand, boldly finding ways to enrich lives and build better communities. Our core values make us who we are and are demonstrated in everything we do; rooted in RESPECT we believe our everyday jobs contribute to something bigger than ourselves. We are dependable and pride ourselves in our authenticity and in the transparent solutions we create that bring value to our customers. The Role: The JN Group is looking for a Digital Marketing Coordinator to support the planning and execution of digital marketing campaigns across the Group. The role has primary responsibility for social media, digital advertising and email marketing, while using campaign data and audience insights to improve digital performance. What you’ll do Develop digital media plans, social media strategies and content calendars aligned with business and campaign objectives. Plan and coordinate paid digital advertising campaigns, including audiences, channels, budgets and timelines. Develop email marketing content and communication schedules. Develop social media concepts, messaging, copy and creative briefs, and coordinate content through to publication. Monitor and manage assigned social media platforms and digital campaigns. Track campaign performance across social media, digital advertising, email and relevant website channels. Analyze metrics such as reach, engagement, traffic, click-through rates and conversions, and turn findings into actionable recommendations. Work with internal teams, creative resources, agencies and other partners to deliver campaigns on time. What you’ll need Bachelor’s Degree in Marketing, Digital Marketing, Integrated Marketing Communications, Communications or a related discipline. 2–3 years’ relevant experience in digital marketing, social media management, digital advertising, content strategy or a related area. Experience developing and executing social media and digital advertising campaigns. Experience with content planning, campaign messaging, creative briefs and email marketing. Working knowledge of digital advertising platforms, social media management tools and analytics tools, including Google Analytics. Strong analytical, written communication and copywriting skills. Strong attention to detail and ability to manage multiple campaigns, deadlines and stakeholders. Experience working with creative teams, content producers, agencies or external partners is an advantage. Success in this role looks like Campaign and content plans are delivered within agreed timelines. Approved digital and email content is delivered accurately and on schedule. Digital campaigns are actively monitored and optimized based on performance. Monthly performance reports are accurate, timely and include actionable recommendations. Social media content is published consistently and remains aligned with approved brand standards. Campaign expenditure and performance trackers are maintained accurately. Key skills · Social Media Management · Digital Analytics · Project Coordination · Content Planning · Digital Advertising Apply If you have the digital marketing experience and analytical skills to turn campaigns into measurable results, apply by October 5, 2026.