Associate Director, Media

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Quick Summary

Key Responsibilities

The Associate Director, Media is accountable for driving all aspects of the media planning and activation process and workflow,

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At Just Global, we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive recurring revenue. We are the heart of B2B.

The Associate Director, Media is accountable for driving all aspects of the media planning and activation process and workflow, including the integrated workings of cross-channel platforms for a select group of accounts. You will play a critical role as an integration lead, developing media strategies that translate into media plans while also being responsible for ensuring flawless execution and activation of the plan across all channels. Proven leadership experience, established mentorship success stories, extensive integrated media experience, and strategic thinking are all vital in this position. You will also partner closely with Client Services and senior media leadership to build strong relationships across teams while also ensuring our work product is always thoughtful to the entire customer experience across paid channels and every other brand touchpoint our audiences will use in their journey. \

Lead the cross-channel planning and activation process and workflow for active campaigns across a select group of accounts
Understand and articulate buyer personas, roles in purchase decisions, and media intersection with their content consumption
Leverage competitive analysis to derive insights to inform investment strategy and identify white space opportunities
Act as key integration lead, collaborating with omnichannel, social, search, and content syndication teams throughout the full life cycle of active campaigns
Lead the translation of the plan to inputs for activation; in collaboration with the cross-team, direct optimizations throughout the campaign life cycle to meet and/or exceed performance goals
Oversee management and maintenance of active media plans within the media planning platform, ensuring the integrity of plans at all times for a select group of accounts
Oversees regular budget pacing at the overall plan level and the monthly actualization process for a select group of accounts
Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
Troubleshoot issues/concerns and work with online partners to resolve as needed
Ensure tactics and vendors utilized are GDPR compliant, and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
Remain fully embedded in all aspects of the campaign, including the planning process, through campaign execution and measurement
Participate in larger team projects on the future of media planning and activation
Maintain a comprehensive grasp of the current data and technology environment relevant to formulating a data strategy for first-party and/or third-party initiatives
Exhibit the ability to anticipate and solve problems
Own and foster growth in the relationships with agency partners, where applicable

Work closely with the account and senior media leads to ensure strong senior client relationships on a select group of accounts
Discover and deliver new and innovative solutions to cross-channel media activations based on specific client business issues and challenges
Acts as a core participant in the development and delivery of agency RFP responses and pitches, as applicable

Keep current with global industry trends, and ongoing platform evolutions and solution innovation for a select group of accounts
Core understanding and knowledge across the digital media landscape, including programmatic and leading ad tech platforms
Participate and contribute to the agency's thought leadership initiative, as applicable

Responsibilities

~1 min read

→For a select group of accounts, dotted line and direct line management of the team, mentoring, coaching, and ensuring best practices are shared and maintained
→Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
→Oversee cross-channel process to achieve flawless execution and streamlined operations for a select group of accounts
→Ensure process and activation best practices are used across a select group of accounts
→Support internal training and development initiatives specific to agency media planning and activation process, from media strategy to final reconciliation

Agency knowledge
B2B Marketing – Client Knowledge
B2B Marketing – Creative
B2B Marketing – Industry
B2B Marketing – Media Activation
B2B Marketing – Media Planning
B2B Marketing – Media Strategy
B2B Marketing – Vendor landscape

7+ years experience in a digital marketing environment, agency and/or client experience
4+ years experience in strategy and planning of B2B media campaigns
5+ years managing a team of direct reports
2+ years experience leading process and workflows across multiple teams and functions

The Trilliad Agreement

If you want to be part of building a truly great growth company—and if you want to help cultivate a culture that is differentiated and that creates value for customers and colleagues alike—then you might be a fit for Trilliad.

Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show-up for each other, our customers, and the work. Because at Trilliad, how we do things matters just as much as what we do.

When you show up in this way—bringing your best and living our Leadership Principles—you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive.

A workplace where we grow:

You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar.

You’ll have access to world-class training and development.

You’ll have the clarity and tools to deliver results that matter.

A workplace where we connect:

You’ll be guided by leaders who are worth following.

You’ll build relationships that go beyond the job.

You’ll be invited to offer thoughtful feedback, and when you do your voice will be heard.

A workplace where we thrive:

Great results will be recognized and celebrated.

You’ll work in an environment with teammates who have your back.

You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work.

About Trilliad

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills, and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.

At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us. Every company has a culture, and at Trilliad, we make ours intentional—anchored in our Leadership Principles. These principles guide every decision and interaction: putting the company first, obsessing over growth, remembering that business is personal, and ensuring strategy turns into execution. We succeed by being one team, striving for greatness, speaking the truth, and holding ourselves accountable. We lighten up with humor, stay patient and disciplined, run towards problems, celebrate results, and never accept confusion as an option. This is the culture you step into at Trilliad—purposeful, lived, and continually developed.