Senior Product Marketing Manager, Release Marketing

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

We’re looking for a Release Marketer on the Product Marketing Team to build and scale how we communicate product innovation internally and externally. This role sits at the intersection of product marketing, strategy & operations, and AI-driven automation.

You will own the end-to-end system for feature releases: transforming a high volume of feature updates into a cohesive, high-quality monthly narrative for customers and go-to-market teams. At the same time, you’ll help shape how our product marketing organization operates—bringing structure, clarity, and AI-first thinking to how we plan, execute, and scale.

This is a builder role for someone who thrives in systems, thinks in workflows, and sees automation as a force multiplier—not a shortcut.

• Systems thinker: You naturally see patterns, workflows, and opportunities to scale
• AI-first operator: You actively use AI to automate, accelerate, and improve your work
• Operationally strong: You bring structure to ambiguity and drive projects from idea to execution
• Detail-oriented: You care about quality, consistency, and clarity in outputs
• Cross-functional collaborator: You work effectively with Product, Marketing, and GTM teams
• Builder mindset: You’re excited to create something from the ground up and iterate quickly

• Design and own a scalable, repeatable release marketing system that turns product updates into customer-facing and internal deliverables
• Operationalize a monthly “What’s New” cadence, including blogs, customer communications, sales enablement, in-product messaging (e.g., Pendo), and social content
• Partner with Product to standardize release inputs (e.g., templates, briefs) that feed into automated workflows
• Continuously improve quality, speed, and consistency of releases through automation and AI

• Identify opportunities to automate repetitive product marketing workflows using AI and tooling
• Build and maintain systems that generate, QA, and distribute release content at scale
• Establish best practices for how product marketing leverages AI across content creation, organization, and execution

• Partner with the VP of Product Marketing on cross-functional initiatives that improve how product marketing works across teams
• Bring structure to planning processes, ensuring projects, timelines, and OKRs are clearly defined and consistently tracked
• Create and maintain centralized systems for knowledge management (e.g., drives, folders, documentation) that are clean, current, and usable
• Act as a connective layer across product marketing, ensuring alignment and consistency in messaging and execution

• A fully operational monthly release cadence that is consistent, high-quality, and scalable
• Significant reduction in manual effort for product marketing on smaller releases
• Clear, centralized systems for release content, documentation, and planning
• Strong internal alignment and awareness of product updates across teams
• Measurable improvements in speed, efficiency, and output through AI-driven workflows

Qualifications:

• Minimum of 7 years of product marketing or GTM experience, with demonstrated ownership of end-to-end GTM execution 
• Experience architecting GTM or release marketing infrastructure from scratch, including governance models, tooling stacks, and scalable content workflows
• Hands-on practitioner of AI tools and automation (e.g., ChatGPT, Claude, Notion AI, Zapier, Make, or similar) applied to content workflows
• Demonstrated ability to influence and drive alignment across Product, Marketing, and GTM leadership without direct authority 
• Strong writing and messaging skills. Ability to translate technical product updates into clear, customer-facing narratives
• Track record of driving adoption and internal alignment through structured release communications
• Experience with in-product messaging tools (e.g., Pendo, Appcues) and marketing automation platforms
• Comfortable working in ambiguous, high-volume environments with competing priorities

Preferred Qualifications:

• Experience in payroll, HR tech, or compliance-adjacent products where regulatory nuance shapes messaging
• Prior experience in a high-growth, multi-product environment; HR tech, fintech, or SMB-focused SaaS
• Experience in a Strategy & Ops function to create new processes and infrastructure

The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year.

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report