Kabam20d ago

CAD 77680–95000/yr

Product Marketing Manager

Vancouver · VancouverRegular Full-time (RFT)mid

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

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Quick Summary

Key Responsibilities

Campaign Planning & Execution: Support the development and execution of marketing campaigns for both new and live titles, ensuring alignment with overall marketing plans and business goals.

Technical Tools

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

Kabam is seeking a collaborative and results-driven Product Marketing Manager to support marketing execution across our live games portfolio. Reporting to the Senior Director, Head of Product Marketing, you will play a key role in bringing marketing campaigns to life by supporting brand initiatives, coordinating cross-functional efforts, and ensuring high-quality execution across all marketing touchpoints.

In this role, you will work closely with game studios and cross-functional teams to translate marketing plans into actionable tasks, manage timelines, and help deliver campaigns that support business objectives across our live games portfolio. You will also collaborate with external partners and agencies to execute campaigns that are grounded in player insights and aligned with market trends. The ideal candidate is highly organized, detail-oriented, and experienced in executing marketing programs within a fast-paced, live service environment.

This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio.

Key Accountabilities:

Key responsibilities will often change in a fast-paced environment like ours, but the primary focus for this role will be as follows:

Campaign Planning & Execution:

Support the development and execution of marketing campaigns for both new and live titles, ensuring alignment with overall marketing plans and business goals.

Coordinate campaign timelines, deliverables, and cross-functional dependencies to ensure smooth and timely execution.

Assist in translating marketing strategies into clear briefs and actionable plans for internal teams and external partners.

Maintain campaign calendars and track progress across all marketing channels and activations.

Help develop presentations and materials that communicate campaign plans, key features, and marketing initiatives.

Integrated Marketing Support:

Execute marketing programs across PR, partnerships, and organic channels, ensuring consistency with brand guidelines and campaign objectives.

Partner with Growth Marketing, and Creative teams to support asset development, targeting, and campaign rollout.

Ensure all marketing assets and executions align with brand positioning and audience expectations such as storefront assets, screenshots, app store event cards, social media, paid media assets, etc.

Monitor campaign performance and provide insights to optimize future executions.

Stay up to date on market trends and competitor activity to inform campaign execution.

Cross-Functional Coordination:

Work closely with Game Development teams and cross-functional partners to support campaign execution and ensure alignment across teams.

Facilitate communication between stakeholders to keep projects on track and address blockers as they arise.

Support collaboration with external partners and agencies to ensure deliverables meet quality standards and deadlines.

Budget & Operations Support:

Assist in managing marketing budgets by tracking spend and supporting campaign-level allocations.

Help ensure efficient use of resources across campaigns and initiatives.

Bachelor’s degree in Marketing, Business, or related field.

5+ years of experience in product or brand marketing, preferably in gaming or entertainment.

Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously.

Experience executing marketing campaigns across multiple channels.

Comfortable working with cross-functional teams and coordinating between stakeholders.

Ability to interpret performance data and apply learnings to improve campaign execution.

Strong communication and presentation skills.

Detail-oriented with a proactive and solutions-focused mindset.

Thrives in a fast-paced environment with shifting priorities.

Passion for gaming with an understanding of player behavior and trends.

Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.

DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.

Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.

RRSP Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program once you reach 90 days with us.

Commuter Benefit: we believe in the power of in-person collaboration, and want to support you in making it work for you! We provide a flexible, monthly cash allowance to help cover the costs of transit, parking, or even personal logistics like childcare and pet care.

PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.

Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.

Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.

Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.

Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.

Cool spaces: Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile!

Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!