Marketing Designer

Karbon is the global leader in AI-powered practice management software for accounting firms. We provide an award-winning cloud platform that helps tens of thousands of accounting professionals work more efficiently and collaboratively every day. With customers in 40 countries, we have grown into a globally distributed team across the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, growing rapidly, and have a people-first culture that is recognized with Great Place To Work® certification and on Fortune magazine's Best Small Workplaces™ List.

We’re looking for a designer to join our Brand & Marketing Design team. It’s an exciting time for the brand and the business, so with the right talent and attitude, you can expect the role and opportunities to evolve rapidly. 

Reporting to the Design Director of Brand and Marketing and working closely with the wider marketing team, this role is responsible for the design and production of assets to support Karbon’s marketing effort.

In this role, you'll collaborate on a wide range of brand and marketing design initiatives including web experience design, events-related design, advertising and social media creative, editorial design, and sales enablement material production. There’s huge momentum in the business and our space, so the marketing design opportunities are endless.

• Design web and mobile-based marketing experiences in complex contexts
• Provide design partnership for long form content such as ebooks and reports
• Design and produce social post imagery and advertising creative, using AI to generate variations and test concepts efficiently
• Design presentations, sales collateral, and event materials
• Partner on design and execution of branded merchandise
• Be involved in conversion point optimization and testing
• Provide design support for internal company initiatives as needed
• Help ensure consistency in Karbon's brand identity across touchpoints
• Stay up to date with design trends and emerging AI capabilities, contributing new creative ideas and tool approaches to enhance Karbon's marketing efforts
• Partner on brand expression evolution
• Collaborate with marketing team on group ideation and execution

• Strong ability to work in Figma, including directing and refining AI-assisted design workflows
• Solid layout and visual design skills
• Very good organization ability
• Good communication and writing skills
• A solid understanding of web and digital media
• Passion to take your part of a project and own it to the finish
• Maturity to discuss work critically
• Ability to work autonomously once briefed
• Attention to detail, especially quality-checking outputs against brand standards
• A drive to learn, develop, and expand your skill set
• Confident writer of short-form content, because words are design too
• Judgment about when to use AI tools for efficiency vs. when hands-on creation is required
• Ability to handle multiple projects and deadlines in a fast-paced environment
• Three or more years professional experience in marketing-related design
• Lightweight video editing ability a plus
• Experience with B2B software brands a plus
• Experience using AI-assisted design or content tools required