Coordinator, Affiliate & Influencer Marketing - NA Fenty

The Coordinator, Affiliate & Influencer Marketing supports the recruitment, engagement, and enablement of creators within the brand’s Social Commerce, Affiliate, and Influencer programs, with the goal of driving consistent, scalable sales performance through authentic advocacy and compelling product storytelling. The Coordinator will cultivate creator relationships, manage ongoing affiliate engagement, and partner cross-functionally to ensure the success of all creator and affiliate programming.

AFFILIATE RECRUITMENT & ONBOARDING

• →Identify and recruit new creators with proven potential to drive affiliate performance across TikTok Shop, ShopMy, and all [creator] affiliate programming.
• →Partner with the Influencer and Ecomm teams to evaluate creator fit based on engagement, conversion trends, and alignment to brand values.
• →Manage onboarding, orientation, product/gifting, and education for new affiliates to ensure seamless integration into the program.
• →Support coordination of creator outreach campaigns, communications, events, engagement, and recruitment incentives.
• →Support affiliate gifting campaigns including creator outreach campaigns, communications, recruitment incentives, and inventory management.

CREATOR ENGAGEMENT & RETENTION

• →Develop and maintain relationships with active affiliates to increase engagement, motivation, and productivity.
• →Support the execution of creator incentive programs, challenges, webinars, and exclusive product access that drive ongoing participation.
• →Act as the liaison between the brand and affiliate community, collecting feedback and insights to refine approach and enhance creator experience.
• →Partner with manager to identify top-performing affiliates and create recognition or tiering models that reward results.

PREFORMANCE TRACKING & INSIGHTS

• →Track key KPIs and provide regular performance summaries with actionable insights on creator engagement and content trends.
• →Analyze ROI of affiliate initiatives and refine recruitment and retention strategies accordingly.

• 1+ years of experience in social commerce, influencer marketing, affiliate marketing, or e-commerce.
• Experience working with creators, affiliates, and/or influencer programs, ideally in beauty or consumer brands.
• Knowledge of Influencer Marketing and/or the creator affiliate landscape.
• Ability to recruit, onboard, and manage creator relationships.
• Experience tracking KPIs, analyzing performance, and translating insights into action.
• Strong communication, organization, and project management skills.
• Proficiency in Excel/Google Sheets and performance reporting.
• Passion for beauty, product storytelling, and emerging social commerce trends.