Marketing Expert Consultant

This is a consultancy mission at a client site, where you will represent Keystone Solutions as a Paid Media Marketing Expert. As a Keystone Solutions consultant, you will be integrated within the client’s Digital Marketing Chapter, supporting their Marketing & Communication department. You will be hired by Keystone Solutions to work on client projects, carrying out all responsibilities under our consultancy model.

• →Design, implement, coordinate, and monitor awareness and consideration paid media campaign strategies to support brand image and business objectives.
• →Develop the best media strategy and media plan in collaboration with media agencies.
• →Challenge Marcom Managers/business briefing: SAP, QAP, turning Marcom objectives into media objectives, challenging the target, fixing KPIs.
• →Support digital marketing experts in their daily jobs within Clusters.
• →Challenge external agencies on media strategy, tactical plans, and awareness campaigns.
• →Develop and maintain relationships with Sales houses to identify opportunities.
• →Share client needs to create tailor-made media solutions.
• →Ensure smooth processes from media strategy to evaluation.
• →Evaluate each campaign and share learnings to define new objectives.
• →Maximize value for money by challenging and consolidating media budgets for annual deals across all brands.
• →Negotiate with agencies and Sales houses for yearly and punctual deals.
• →Follow up on budgets and ensure agency compliance with agreements.
• →Optimize and reduce costs.
• →Identify best practices per medium, conduct competition analysis, and monitor media evolution.
• →Collaborate closely with creative agencies.
• →Inform stakeholders of potential campaign success or failure.
• →Translate global media agency contracts into local agreements, ensure contract compliance, maintain good relationships, and evaluate agencies.
• →Coordinate and ensure correct reporting and invoicing.
• →Coordinate the implementation of tagging and measurement attributes with the analytics team.

• At least 10+ years of experience in digital marketing, preferably in financial services or banking.
• High expertise in media planning, media buying, and negotiation.
• Experience in digital marketing and knowledge of media buying and negotiation.
• Familiarity with SAP, QAP, and agile ceremonies.
• Strong analytical and problem-solving skills.
• Excellent communication and negotiation skills.
• Strong experience in digital transformation (preferable).
• Project delivery focus (preferable).

• Expertise in agile methodologies.
• Excellent communication, negotiation, and interpersonal skills.
• Problem-solving and analytical capabilities.
• Strong stakeholder management, especially with marketing and IT teams.
• Ability to work in complex, fast-paced digital marketing environments.
• Familiarity with banking operations or financial products (preferable).
• Understanding of digital marketing concepts and terminology (preferable).

• Strategic thinking and helicopter view.
• Analytical mind and conceptual thinking.
• Negotiation and persuasion skills.
• Structured approach.
• Quality-minded and attention to detail.
• Goal-oriented.
• Open to change.
• Leadership.

• Fluent in Dutch or French.
• Fluent in French or Dutch.
• Fluent in English.

• Bachelor's degree in Marketing, Communications, or a related field.
• Relevant certifications in paid media platforms such as Google Ads, CM360, DV360, and Social Media Ads platforms.

• 50% on site and 50% homeworking.

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.