Kiddom16mo ago

USD 90000–160000/yr

Product Marketing Manager

San Francisco,San FranciscoFull-timemid

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

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Quick Summary

Overview

About Kiddom Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning.

Technical Tools

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

About Kiddom

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.

Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As adoption cycles evolve and competition in edtech intensifies, we need a Product Marketing Manager who can position Kiddom’s solutions in the market, craft clear and differentiated messaging, and enable our go-to-market teams to win. This role will sit at the intersection of product, sales, and marketing—translating complex curriculum and AI-driven features into compelling stories that resonate with educators, administrators, and district leaders. Your work will directly support our mission by ensuring that every touchpoint communicates the value of Kiddom’s platform with clarity and impact.

Own positioning and messaging for Kiddom’s curriculum and AI-powered platform, ensuring differentiation in the K–12 edtech market.

Partner closely with Product to understand roadmaps and translate new features into educator- and district-friendly value propositions.

Develop go-to-market strategies for product launches, ensuring alignment with curriculum adoption cycles and district procurement timelines.

Work with Supply Chain, Design, Product, Brand, and 3rd-party contractors to develop physical and digital marketing materials with a focus on adoptions

Create and maintain sales enablement materials (decks, one-pagers, FAQs, battlecards) that equip the GTM team to effectively engage decision-makers.

Collaborate with Brand, Lifecycle, and Content Marketing teams to ensure product narratives are consistent across campaigns and channels.

Conduct market research, competitive analysis, and educator interviews to inform positioning and identify opportunities for differentiation.

Support demand generation campaigns with product-specific messaging and thought leadership.

Measure and analyze the impact of product marketing initiatives, iterating to improve engagement and conversion.

Develop product-aligned, awareness, consideration, and decision content marketing to support Growth Marketing

5–7 years of experience in product marketing, ideally within SaaS, edtech, or curriculum-focused organizations.

Strong background in crafting positioning and messaging that resonates with multiple buyer personas (teachers, curriculum leaders, administrators).

Experience leading go-to-market strategies for product launches, including collaboration with sales and product teams.

Proven ability to create effective sales enablement tools that support adoption and revenue growth.

Strong storytelling skills and the ability to translate technical or academic concepts into clear, value-driven narratives.

Familiarity with K–12 education, curriculum adoption processes, and district-level decision-making cycles.

Analytical mindset with experience leveraging data and research to inform strategy.

Proficiency with tools such as HubSpot, Salesforce, and Google Analytics.

Experience with Chameleon, HubSpot, UnBounce, Figma, Adobe CC (particularly Illustrator, InDesign, Photoshop, Rush), and video production desired

Ability to self-record voice overs and/or generate AI-voice overs

Strong abilities with Google Vids as an editing platform

Excellent abilities with VEO, Adobe Firefly, or similar AI-video generation

Must be prepared to work in a high-pace environment with rapid changes where use of AI is highly used for high-yield, high-volume work (comfortable using Claude Code + Remotion)

Location & Eligibility

Where is the job

San Francisco

Hybrid — some on-site time required

Who can apply

Same as job location

Listed under

Worldwide

Listing Details

Posted: December 19, 2024
First seen: March 26, 2026
Last seen: May 5, 2026

Posting Health

Days active: 40
Repost count: 0
Trust Level: 44%
Scored at: May 5, 2026

Signal breakdown

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Kiddom

lever

Kiddom is an education technology company that provides a comprehensive digital curriculum platform for K-12 schools and districts, integrating high-quality instructional materials with dynamic learning technology.

Employees

125

Founded

2015

Domain

kiddom.co

Jobs

View 24 jobs

View company profile

Salary

USD 90000–160000

per year