Senior Product Marketing Manager - Verticals

United States·San Franciscosenior

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

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Quick Summary

Overview

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day.

Requirements Summary

5+ years of product marketing experience, including B2B SaaS. Experience supporting complex, multi-stakeholder sales cycles. Strong analytical mindset; able to translate pipeline, revenue, and usage data into actionable strategy.

Technical Tools

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At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

Klaviyo is looking for a strategic Senior Product Marketing Manager to accelerate growth within priority verticals — starting with Hospitality (Food & Beverage and Hotel & Travel). This role owns vertical positioning and go-to-market strategy, translating market insight into differentiated messaging, scalable sales plays, and measurable revenue impact.

You will lead vertical-specific messaging, pitch decks, and enablement assets, partnering closely with Sales, Partnerships, Integrated Marketing, CS, and Product to strengthen our right to win. You’ll bring structured market and field insights into roadmap discussions while operating within an established vertical strategy.

The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.

Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.
Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics.
Build differentiated vertical narratives by translating Klaviyo’s capabilities and ecosystem integrations (loyalty, reservations, POS, PMS) into clear use cases and measurable business outcomes.
Maintain a strong point of view on the competitive landscape and how it varies by segment and region.

Develop scalable sales plays and cross-channel GTM programs in partnership with Sales and Marketing leadership.
Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points.
Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.

5+ years of product marketing experience, including B2B SaaS.
Experience supporting complex, multi-stakeholder sales cycles.
Strong analytical mindset; able to translate pipeline, revenue, and usage data into actionable strategy.
Clear communicator who simplifies complex technical concepts into business value.
Influential cross-functional partner who can drive alignment without formal authority.
Self-starter comfortable operating in ambiguity and managing competing priorities.
Owner mindset with accountability for business results, not just deliverables.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

What We Offer

~2 min read

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).