Klivvr21mo ago

Performance Marketing Lead

One Kattameya, CairoFull-timemid

Performance Marketing ManagerPerformance MarketingPerformance Marketing LeadPerformance Marketing Intern

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Quick Summary

Overview

Plan, launch, and optimize paid performance campaigns across Google Ads, Meta, TikTok, and LinkedIn, with a strong focus on regulated financial products. Drive acquisition for key funnel stages: lead → application → approval → activation.

Technical Tools

google-analyticsab-testingfintech

Plan, launch, and optimize paid performance campaigns across Google Ads, Meta, TikTok, and LinkedIn, with a strong focus on regulated financial products.

Drive acquisition for key funnel stages: lead → application → approval → activation.

Optimize campaigns based on CPL, CPA, approval rate, CAC, and LTV, not just traffic

Manage and scale media budgets efficiently while maintaining profitability targets

Partner with product, risk, and compliance teams to ensure all ads, copy, and creatives meet regulatory requirements

Lead A/B testing for creatives, messaging, landing pages, and funnels to improve conversion and approval rates

Analyze user behavior and funnel drop-offs to continuously improve acquisition quality

Develop and maintain remarketing and retargeting strategies to increase conversion and reactivation

Deliver clear performance reports, insights, and forecasts to stakeholders

4+ years of hands-on experience in performance marketing, ideally within fintech, consumer finance, lending, or digital financial services

Strong experience managing paid media for regulated products

Advanced knowledge of Google Ads and Meta Ads (search, display, video, and conversion optimization)

Strong understanding of conversion tracking, pixels, GA4, GTM, and attribution models