Senior Growth Analyst

Own end-to-end funnel analysis across paid and organic channels, from acquisition through onboarding, activation, and long-term retention. 

Support and execute growth strategies to drive acquisition, activation, retention, and monetization. 

Identify and unlock opportunities to increase LTV through cross-sell, upsell, and improved product adoption. 

Translate business objectives into scalable, data-driven growth initiatives. 

Design and evolve advanced segmentation frameworks across behavioral, lifecycle, and value-based dimensions. 

Move beyond traditional RFM models into predictive and intent-based segmentation. 

Identify high-value, at-risk, and underutilized customer cohorts to inform targeting and retention strategies. 

Analyze customer data to uncover actionable insights that drive engagement and revenue. 

Plan, execute, and optimize targeted campaigns across acquisition, activation, retention, and reactivation. 

Develop personalized communication strategies across push notifications, SMS, email, and in-app messaging. 

Identify drop-offs, friction points, and revenue leakage across customer journeys. 

Monitor and optimize customer experiences across all touch points. 

Design, execute, and evaluate A/B tests and growth experiments end-to-end. 

Measure uplift across key metrics such as activation, retention, engagement, and average transaction value. 

Build and maintain automated dashboards and reporting frameworks for growth KPIs. 

Translate complex data into clear, actionable insights for stakeholders. 

Collaborate closely with Product and Marketing teams to define growth opportunities, improve user experience, and optimize lifecycle performance.