Newsletter Manager

The Kyiv Independent is Ukraine’s main English-language news outlet, founded in November 2021 by a team of journalists dedicated to editorial independence. Today, we are a team of over 90 people based primarily in Kyiv. As Ukraine’s global voice, we provide a crucial window into the realities on the ground.

We are looking for a data-driven and technically proficient Newsletter Manager to join our marketing team. This role is the bridge between our world-class journalism and our growing audience.

While our editorial team creates the content, you will be responsible for the "how" and "where" — coding emails, optimizing performance through A/B testing, and building the technical infrastructure that allows our newsletters to scale. You will work at the intersection of Editorial and Marketing to ensure our newsletters are a high-performing channel for both engagement and conversion.

Newsletter Production & Technical Execution:

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  Template Management: Code and maintain high-quality, mobile-responsive email templates in Mailchimp (HTML/CSS).

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  Workflow Automation: Develop and manage automated email sequences (welcome series, re-engagement campaigns) to improve efficiency and allow authors to publish more independently.

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  Cross-Departmental Coordination: Act as the point of contact for integrating internal banners, promotions, and membership appeals into newsletter layouts without disrupting the user experience.

Growth & Optimization:

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  A/B Testing: Design and execute rigorous testing schedules for subject lines, send times, layouts, and CTAs to maximize open rates and click-throughs.

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  Subscriber Acquisition: Partner closely with the Paid Marketing to optimize the funnel for new subscribers coming from paid channels.

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  Signup Strategy: Proactively identify and implement new ways to grow our subscriber base, including on-site widgets, lead magnets, and offline events.

Analysis & Reporting:

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  Performance Tracking: Monitor and report on key metrics (Open Rate, CTR, Unsubscribe Rate, and Conversion) to stakeholders across the company.

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  Data-Driven Insights: Translate data into actionable recommendations for the editorial team to help them understand what content resonates most with our audience.

Experience:

• Email Marketing: Experience managing email marketing or newsletters with a focus on large subscriber bases.

• Tool Proficiency: Knowledge of Mailchimp or similar email platforms (including automation and audience segmentation). Basic knowledge of HTML/CSS for email is an advantage.

• Media Background: Previous experience working within a media organization is an advantage.

Skills and Knowledge:

• Analytical Mindset: Comfortable working with data and using A/B testing frameworks to drive incremental gains.

• Project Management: Ability to manage multiple newsletter schedules simultaneously while maintaining close attention to detail.

• English Proficiency: As an English-language outlet, high-level professional English is required for internal coordination and quality control.

Personal Attributes:

• Proactive Problem-Solver: You don't just follow a process; you look for ways to automate and improve it.

• Collaborative Spirit: You enjoy working with diverse teams, including journalists, commercial teams, and data analysts.

• Mission-Driven: A genuine interest in the mission of the Kyiv Independent and the importance of independent journalism in Ukraine.

Please submit your CV and a brief cover letter in English.