Team Lead, eMarketing - Third Party eBlasts (Internal Posting)

LabX Media Group is seeking a strategic and results-oriented email marketing professional to lead the execution, optimization, and operational performance of client email campaigns. The person in this position is tasked with managing the effective rollout of third-party email initiatives. Key duties include maintaining high standards for engagement, rendering, and deliverability, while also ensuring that all campaign results meet established performance targets.

Reporting to the Manager, eMarketing Services, the Team Lead will collaborate closely with external clients, internal stakeholders, and cross-functional teams to ensure partner-supplied HTML creative is optimized, tested, and executed effectively within LabX Media Group’s email marketing platforms.

The ideal candidate combines strong technical email marketing expertise with operational leadership, strategic thinking, and a continuous improvement mindset. This role serves as the operational lead for client email campaigns, driving workflow efficiency, campaign quality, performance optimization, and scalable best practices across the department.

In addition to hands-on campaign oversight, this role will lead and mentor a team of two Campaign Specialists responsible for campaign setup, QA, deployment, troubleshooting, and reporting support. The successful candidate will play a key role in improving operational scalability, reducing execution risk, enhancing campaign performance, and elevating the client experience.

Role Breakdown:

• 10% – Administrative responsibilities, including email management, meetings, reporting, and task coordination
• 10% – Team leadership and people management, including coaching, 1:1s, and team development
• 30% – Hands-on campaign execution and operational support
• 25% – Stakeholder collaboration, reporting, and client best practice
• 25% – Strategic planning, SOP development, testing, optimization, and process improvement
  

Ownership Metrics:

• Open Rate (filtered)
• Click Rate (filtered)
• Click-Through Rate (CTR)

Measures of Success

• Establish brand-to-brand benchmarks
• Improve underperforming campaign metrics through optimization and testing initiatives
• Reduce re-send requirements through stronger processes
• Establish standardized documentation and scalable campaign workflows
• Serve as the primary operational expert for client troubleshooting and campaign support
• Support Campaign Specialists in maintaining high execution quality and attention to detail
• Contribute to stronger client retention and campaign performance outcomes

Application Procedure:

• Internal Posting
• Application deadline: June 26th, 2026
• Interviews will be conducted the week of June 29th by Amy (Associate Director, Marketing) and Mikaela (Manager, eMarketing Services)