Lead Product Designer

We are growing rapidly - $60M ARR ($3M in 2023), 4.9 stars (100k+ ratings) for our iOS app, which was Apple's 2025 App of the Year finalist. As we scale, we're looking to bring on a Product Design leader to join our team. Product Design at Ladder means crafting an experience that raises the bar for what people can expect from an app, and transforming millions of people's relationship with fitness. This isn't about making things look pretty. It's about building an interface and journey members can't live without.

• Ladder is the #1 iOS strength & conditioning app. We deliver custom weekly workout plans with in-workout coaching, progress tracking, and a tight-knit fitness community.

• We’ve scaled fast — thanks to strong retention, smart unit economics, and a product people love. With fresh capital, momentum, and a bold vision to expand beyond fitness, we’re building something your kids will brag about.

• Tier 1 Investors - 2024 Series B led by Point72, plus a $100M growth capital commitment from General Catalyst; early investors include Jorge Mazal (former CPO @ Duolingo), Gina Gotthilf (former VP Growth @ Duolingo), Conner Zwick (CEO @ Speak AI), Des Traynor (Cofounder @ Intercom), Bill Shufelt (CEO @ Athletic Brew Co.), Patrick O'Shaughnessy (Invest Like The Best), and more.

• 100% remote friendly — but if you're local, you're welcome to work out of our Austin HQ.

• Own the end-to-end user experience for your product area, from discovery to launch

• Design beautiful, intuitive interfaces that delight and drive results

• Turn complex problems into simple, elegant solutions

• Set and uphold the highest standards for usability and visual design

• Lead user research to uncover real needs and pain points

• Rapidly prototype and test concepts with real users

• Analyze usage and feedback to inform design decisions and iterate

• Work closely with product managers to align design with business goals

• Partner with engineers to ensure pixel-perfect implementation

• Champion design thinking across the organization

• Move fast without sacrificing quality

You're a 10x Designer - a rare blend of creative vision, technical skill, user empathy, and a relentless drive for excellence. You see the big picture and sweat every detail. You can ship quickly but never cut corners. You make decisions with conviction - and back them up with user insights and craft.

• 5+ years as a UI/UX or Product Designer at consumer-focused companies

• Portfolio showcasing shipped products that drove meaningful business results

• Experience with user research, prototyping, UI/UX design, and usability testing

• Startup experience preferred - you thrive in fast-paced, high-agency environments

• Member obsessed - you lose sleep over anything less than 5-star reviews

• Design-driven intuition - strong gut backed by user feedback and data

• Relentless simplification - you cut clutter, sweat the pixels, and fight for clarity

• High agency - you don't wait for permission to solve problems

• Fitness/wellness industry experience or passion

• iOS app design background

• Experience designing for growth and engagement

• Well Capitalized (Series B); join before our Series C!

• Profitable unit economics with disciplined growth

• Big ambition: building a household name beyond fitness that our peers and children recognize in a decade

• High-performing team that wins the right way

• “Let you cook if you have the chops” environment

• Veteran team focused on customer problems and fast execution

If you're a 10x Designer who thrives in a high-agency environment and wants to help shape the future of fitness - we'd love to meet you.