Lastpass8d ago

Campaign Operations Specialist

CanadaRemotemid

MarketingOperations

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Quick Summary

Key Responsibilities

In this role, you will supports and executes integrated marketing campaigns across the full funnel. Working closely with various marketing teams, you will help generate new leads,

Technical Tools

MarketingOperations

In this role, you will supports and executes integrated marketing campaigns across the full funnel. Working closely with various marketing teams, you will help generate new leads, advance prospects through the funnel, and nurture them from initial engagement through trial conversion to becoming customers. By leveraging data-driven insights and marketing automation tools, you will build personalized, effective campaigns that drive engagement, improve conversion rates, and contribute to overall business growth.

The Marketing team is the voice of LastPass, driving awareness, engagement, and loyalty through thoughtful campaigns and experiences. They connect with customers through digital storytelling, events, and content that reflect the brand’s values and vision. As a key member of this team, you’ll help define strategy, refine messaging, and push creative boundaries while collaborating closely with others to meet customer needs.

Please note: While this position is remote, we prefer candidates who can work EST or CST hours to ensure alignment with business needs.

You will partner closely with marketers to leverage our Martech stack - including Marketo, Salesforce, Wistia, GoldCast, and others - to streamline and enhance marketing efforts. This requires a passion for building scalable processes, a data‑driven mindset, and strong communication skills to earn trust across sales and marketing teams. The ideal candidate can manage multiple initiatives, set clear priorities, and support ambitious growth plans. They are organized, analytical, and comfortable working with complex marketing, sales, and product data systems.

Set up, manage, and continuously monitor ongoing campaigns in Marketo to ensure proper execution and alignment with targeting goals
Build and refine audience segmentation to support personalized and effective user communications
Create and manage email assets and in‑product messages as part of campaign workflows
Oversee campaign‑related data management to maintain accuracy, consistency, and reliable reporting
Report weekly on campaign performance and use data-driven insights to recommend experience optimizations
Ensure users receive a consistent, high-quality experience across all channels and email touchpoints
Coordinate the full operational process of webinar setup with cross-functional partners to ensure smooth execution
Drive engagement by optimizing workflows that support strong webinar registration and attendance results
Analyze ad-hoc and ongoing campaign performance to identify actionable insights for improving conversions
Monitor and report on key email performance KPIs to guide continuous optimization of marketing efforts

Experience in working in marketing operations, marketing automation, growth marketing, or lifecycle marketing 
Hands-on experience with MarTech tools, Maketo and Pendo experience preferred. Others include Pathfactory, Goldcast, Wistia. 
Understanding of CRM best practices, principles, strategies, and standard methodologies 
Strong analytical skills, proficient in data analysis and reporting, with an ability to extract actionable insights for your campaigns and to share with the team 
Strong communication and collaborative skills 
Strong organizational abilities, and attention to detail 
Excellent project management skills, with an ability to prioritize and multitask in a rapidly changing environment 
Familiarity with HTML/CSS and basic web development concepts is a plus.

Familiarity with HTML/CSS and basic web development concepts is a plus

Market-leading password manager
High-growth, collaborative environment with inclusive teams
Remote-first culture
Competitive compensation
Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Parental leave
Comprehensive health coverage, including dependents
Home office setup support
LastPass Families free account for up to 5 members
Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
Peer-to-peer recognition through Motivosity
Employee Assistance Program for well-being support
Remote work stipend to support your home office needs
Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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