Chief Marketing Officer

United States·Blue BellSalaryexecutive

MarketingMarketing Director

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Requirements Summary

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance Work Location: In person

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MarketingMarketing Director

We are seeking a driven and visionary Chief Growth & Marketing Officer (CGMO) to lead marketing strategy, brand development, and revenue growth. This executive will align marketing with sales and operations to drive lead generation, customer retention, and market expansion—especially within home services (roofing, windows, HVAC, plumbing, solar, etc.).

Responsibilities

~1 min read

Develop and execute a growth strategy focused on lead generation, brand, and retention
Align with sales, operations, and customer service on revenue and capacity goals
Analyze market trends, customer behavior, and competition

Manage campaigns across digital (SEO, PPC, social) and traditional (mail, radio, TV) channels
Track and optimize CPL, CPA, and ROAS
Build strategies for both emergency and planned service demand

Lead brand messaging and multichannel campaigns
Oversee SEO, content, email, and social media strategy
Manage a team of 6 in the content creation department
Oversee creative production and advertising (Google Ads, Meta, print)

Customize campaigns by region, seasonality, and demographics
Manage Google Business Profiles, local SEO, and market launches
Oversee online reputation (Google, Yelp, BBB, Facebook) and customer reviews

Use analytics, CRM, and automation tools to track KPIs and optimize performance
Run A/B testing and improve conversion rates

Lead and develop marketing teams with proven team management experience
Foster accountability, innovation, and performance-driven culture

Requirements

~1 min read

10+ years in marketing/growth leadership
Strong experience in digital marketing, SEO, paid ads, and multichannel campaigns
Proven track record of driving revenue and scaling growth
Experience managing teams, including content/creative teams
Familiarity with Google Analytics, CRM tools, WordPress, and marketing automation

Benefits: