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Life29d ago

YouVersion Team Leader, Engagement

United StatesEdmondFull-Time/ Salarylead
OtherManagementYouversion Team Leader
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Quick Summary

Overview

Life.Church wants to make a lasting difference in your life, in our community, and in the world. Our mission is to lead people to become fully devoted followers of Christ.

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OtherManagementYouversion Team Leader
Life.Church wants to make a lasting difference in your life, in our community, and in the world. Our mission is to lead people to become fully devoted followers of Christ. That mission drives everything we do. The YouVersion Team Leader (YTL) of Engagement is primarily responsible for defining and leading YouVersion’s global engagement strategy across Marketing Strategy & Global Hub Communications, Growth & Journeys, and Social Media. This role stewards a unified communication ecosystem that aligns messaging, automation, platform presence, and global campaigns to help millions engage with God’s Word every day. The YTL of Engagement ensures these teams operate as one cohesive strategy, architecting meaningful user journeys from first touch to lifelong Scripture engagement while driving measurable engagement and ministry impact outcomes. The YTL of Engagement collaborates with their CTL/CML to cast vision, provide direction, and lead ministry efforts within their area of influence to outcomes that further Life.Church’s mission and reach people for Christ.
 
YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.
  • Define and lead YouVersion’s global engagement strategy across owned, earned, and automated communication channels.
  • Establish a unified engagement framework aligning lifecycle marketing, social presence, and campaign planning into one cohesive system.
  • Define and drive success metrics and KPIs tied to activation, retention, engagement depth, and ministry impact.
  • Architect and oversee a seamless user communication journey from first interaction through lifelong Scripture engagement.
  • Steward the holistic communication ecosystem and global communication calendar.
  • Ensure coordinated campaign planning and execution across platforms, automation, and Global Hubs.
  • Maintain consistent brand positioning, messaging, and value proposition across all engagement touchpoints.
  • Guide segmentation, localization, and regional communication strategies to support global effectiveness.
  • Ensure theological and cultural integrity across diverse global audiences.
  • Provide strategic oversight of journey marketing strategy and supporting marketing technology systems.
  • Ensure triggered workflows, personalization strategies, and behavioral data activation scale effectively across regions.
  • Align behavioral insights with spiritually meaningful communication moments that drive next steps.
  • Champion testing frameworks, experimentation, optimization, and continuous improvement.
  • Ensure automation and growth strategies advance ministry outcomes alongside operational effectiveness.
  • Provide global direction for YouVersion’s social presence, including platform growth and content strategy.
  • Ensure social engagement integrates with broader lifecycle journeys and campaign priorities.
  • Balance consistent brand voice with empowered localized expression across Global Hubs.
  • Lead and develop teams across Marketing Strategy & Global Hub Communications, Growth & Journeys, and Social Media.
  • Build alignment and shared direction across distributed global hub leaders.
  • Partner closely with Product, Data, Engineering, Donor Development, and Strategic Partnerships to enable integrated engagement strategies.
  • Communicate engagement strategy, progress, and outcomes clearly to senior and executive leadership.
  • Excellent verbal, written, and interpersonal communication skills with the ability to lead through influence and collaboration.
  • Strong strategic thinking and systems orientation across complex, multi-channel environments.
  • Demonstrated leadership capability with experience developing and guiding high-performing teams.
  • Understanding of lifecycle marketing, social strategy, marketing technology ecosystems, and personalization approaches.
  • Analytical mindset with a data-informed approach to decision-making and optimization.
  • Ability to initiate new processes, provide clarity, and navigate ambiguity in a global ministry context.
  • High school diploma or GED.
  • 8+ years of experience in engagement strategy, lifecycle marketing, digital marketing, communications, or related disciplines.
  • Experience leading multi-channel engagement strategies at scale.
  • Proven success leading teams and cross-functional initiatives toward unified outcomes.
  • Experience managing global or multi-regional communication strategies.
  • Experience working with global or distributed teams preferred.

    • Listing Details

    Posted
    March 24, 2026
    First seen
    March 26, 2026
    Last seen
    April 22, 2026

    Posting Health

    Days active
    27
    Repost count
    0
    Trust Level
    23%
    Scored at
    April 22, 2026

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