Senior Integrated Marketing Manager

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

At Life360, the Marketing team is a highly valued contributor to the business. From creating demand to converting that demand to expanding our relationships with members, the Marketing team is at the forefront of telling the Life360 story and how it can help make everyday family life better. We prioritize bold thinking, principled risks and entrepreneurial thinking. For real. And, we give our marketers the freedom and autonomy to make the decisions they feel are best for the brand and the business. It’s an exciting time to be on the Life360 global Marketing team!

Reporting to the VP of Integrated Marketing, you will drive brand and business outcomes by crafting, executing and deriving insights around major outbound and full-funnel marketing activities and campaigns. This starts with building strong briefs that inspire breakthrough ideas from internal and external partners (creative, paid media, lifecycle marketing, PR/Comms, agencies, etc.). You will then “quarterback” the campaign process from brief socialization/delivery to campaign development to post-campaign wrap, ensuring all inputs and outputs are delivered on-time, and with excellence. This will be a key role in helping Life360 achieve its ambition to become a brand that is iconic for making everyday family life better, globally. 

• →Craft bold and distinct consumer marketing campaigns and initiatives that stand out and help cement Life360 as the #1 app for making everyday family life better. 
• →Develop campaign briefs rooted in strong consumer insight, creativity and strategic thinking.
• →Manage the full campaign development timeline and process, ensuring activities and campaigns are delivered on time, and with excellence. 
• →Ensure strong connectivity of our messaging, creative cohesion across the funnel, and adherence to brand guidelines and ambition. 
• →In partnership with our Marketing Planning & Ops team, build out “ways of working” and appropriate processes for our Integrated Marketing discipline.
• →Partner with business group leaders to ensure Integrated Marketing activities reflect their broader vision and priorities. 
• →Identify and help craft optimal brand partnerships and collaborations.
• →Work with Marketing Analytics to execute and socialize the evaluation of your efforts, aligned with goals set forth in the brief.

• 8+ years of successful experience in full funnel marketing, 
• Deep knowledge of and experience with brand and demand creation strategies and tactics. You have a broad understanding, in particular, of various media channels and their optimal use. 
• Incredible creativity. We are not looking for someone to run “a playbook”. You are bold and risk tolerant in your campaign strategies and have the track record to prove it.
• Deep understanding of marketing insights & analytics methodologies and tools, from brand lift measurement to marketing mix and econometric modeling and beyond. 
• Exceptional x-functional collaborator.
• Stellar communicator. Can distill complex stories down and communicate persuasively in both written and verbal modalities. 
• While data-informed, must also embrace the grayscale nature of marketing and complement empiricism with judgment and intuition.
• Someone who truly buys into our values. 

• Experience in the consumer app space
• Subscription marketing experience 

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

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