Store Manager

 The Store Manager is responsible for building, guiding, and supporting a store and its team to bring well‑being and an improved quality of life through cannabinoids to customers, while driving sales growth and profitability. Our strongest Store Managers inspire and motivate others by modeling our core values, engaging customers with expertise, and demonstrating a true passion for representing and selling our brands.

Parallel is one of the largest multi‑state cannabis companies in the world, operating in four markets: Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy working in a company that is growing quickly, moving with purpose, and constantly challenging itself to achieve more, then Parallel may be the place for you. We work hard, support one another, and are united by an ambitious vision: pioneering a new paradigm of what well‑being can be for all people, everywhere. For more information, visit www.liveparallel.com.

• Drive and maximize sales performance for your store to meet or exceed monthly and annual sales budgets while protecting margin and operational integrity.
• Analyze store KPIs including sales, conversion, IPT/AOV, labor %, payroll, inventory, shrink, and profitability, and create measurable action plans.
• Own inventory health by monitoring aging inventory, cycle counts, recalls, transfers, green waste, and full store counts per schedule.
• Actively monitor market trends, competitive activity, and pricing to identify opportunities for growth and differentiation.
• Drive customer service model to service every customer/patient that walks into the store.

• Build, train, and retain a high-performing dispensary team through coaching, role-playing, ten-minute training, and continuous feedback.
• Maintain documented development plans, succession plans, and level-setting action plans in partnership with the Reporting Manager.
• Ensure all team members complete required training and certifications and are developed with consistent, branded onboarding standards.
• Lead with accountability while fostering an inclusive, respectful, and motivating work environment aligned with company values.

• Lead with a customer-first mentality (white Glove), ensuring best-in-class service, ethical selling, and consistent brand representation by providing exceptional customer service .
• Maintain a strong presence on the sales floor to engage customers, support staff, and model selling behaviors.
• Review online reviews regularly and coach teams to improve guest feedback and satisfaction.
• Personally ensure follow-up with new patients to reinforce trust and elevate the onboarding experience.

• Execute and uphold brand standards, visual merchandising, floor sets, and presentation directives with precision and timeliness.
• Ensure store schedules align with labor models, traffic trends, and payroll parameters.
• Deploy and continuously improve standard operating procedures (SOPs) and work instructions.
• Conduct monthly Mock CCC Inspections and ensure readiness for all regulatory audits.

• Maintain consistent, transparent communication with Reporting Manager, Operations, and Retail Leadership on performance, risks, and initiatives.
• Partner with Marketing, and Retail Leadership to support local events, promotions, and doctor pop-ups (1–2 bi-weekly).

• Serve as a brand ambassador within the local community and healthcare network.
• Ensure strict compliance with MA regulations, state statutes, and company policies.
• Lead by example in integrity, accountability, collaboration, and agility.

• Age 21 or over
• High School Diploma or equivalent
• Valid Government-Issued Photo ID
• 2-3 years’ experience in supervisory or managerial roles

• Bachelor’s degree in business administration, management, or a related field
• Associate degree: A.S or A.S.S in business administration or management
• Retail and cannabis industry experience preferred.  
• Ability to recruit top talent while providing leadership that motivates teams to exceed sales goals.  
•  Advance Microsoft Suite, including Word, Excel, and Outlook  
•  Must be flexible and have open availability regarding work schedule, including evenings, weekends, and holidays.  

• Must be able to remain in a stationary position.  
• Ability to assist with lifting stock and materials.  
• Routine use of standard office equipment such as computers, phones, or photocopiers 
• Occasionally positions self to retrieve product or materials in the store, including accessing shelving in the storage area. 

• Are initiative-taking; micro-managing is not fun for anyone.
• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done.
• Can work fast and be flexible; our industry is always changing.
• Play nice with others; we collaborate with each other a lot.
• Think creatively; sometimes, the “traditional” solution is not the best one.

• Employee discount
• Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements.
• Tuition Reimbursement Programs
• Pet Insurance

Parallel reserves the right to change or assign other duties to this job description. Your employment with Parallel is a voluntary one and is subject to termination by you or Parallel at will, with or without cause, and with or without notice, at any time. Nothing in this document shall be interpreted to be in conflict with or to eliminate or modify in any way the employment-at-will status of Parallel associates.