Digital Marketing Executive

As a Digital Marketing Executive at LiveScore Group, you will play a key role in driving new customer acquisition by supporting the planning, execution, and optimization of performance marketing campaigns across Paid Search, Paid Social, and App Marketing channels. Working within our dynamic Acquisition team, you will ensure that all digital marketing activity is data-driven, highly ROI-focused, and seamlessly aligned with our ambitious business growth objectives.

This is a crucial role within the acquisition marketing team, working on the recently launched Virgin Bet South Africa brand. It's an exciting time to be joining with activity beginning to scale; launching on new channels while looking into new testing opportunities on our existing partners. 

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fuelling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

• →Plan, manage, and optimize performance marketing campaigns across Paid Search, Paid Social, and App Marketing channels to drive new customer acquisition.
• →Monitor day-to-day campaign performance against established ROI targets and provide actionable reporting and insights to key stakeholders.
• →Conduct regular competitor research and market analysis to identify new growth opportunities and industry trends.
• →Manage acquisition budgets effectively, ensuring efficient and data-driven allocation of spend across digital channels.
• →Implement and run structured A/B and multivariate tests to improve conversion rates and customer lifetime value.
• →Review existing customer acquisition journeys regularly to identify under-performing areas and establish clear optimization roadmaps.
• →Ensure all performance marketing activity adheres strictly to regulatory advertising requirements and responsible gaming practices.
• →Collaborate closely with cross-functional teams to deliver collaborative projects on time and to a high standard.

• Practical experience managing performance marketing campaigns with hands-on exposure to at least one digital marketing platform (such as Google Ads, Meta, Snapchat, or Apple Search).
• Competence in utilizing data and reporting software such as Excel, Google Sheets, or business intelligence tools like Tableau or Looker.
• Working knowledge of web analytics and tracking systems, including Google Analytics, Google Tag Manager, or mobile measurement attribution tools.
• Experience setting up and evaluating A/B or multivariate testing scenarios and communicating the results clearly to stakeholders.
• Strong analytical skills with a data-driven approach to interpreting digital marketing insights and translating them into actionable recommendations.
• Proven organizational and project management abilities, with experience managing multiple campaigns or priorities concurrently.
• Creative problem-solving skills and a proactive approach to optimizing performance marketing campaigns.
• Knowledge of or a keen interest in the Sports Betting or iGaming landscape is highly advantageous.