Head of Marketing and eCommerce

Do you get excited about turning digital channels into real commercial growth? Are you a strategic marketer who knows how to balance brand, data, conversion and hands-on execution? Then keep reading!

Zoku provides a home for business travelers who want to live in a city for between a few days and a few months. We're a new type of hotel offering a relaxed place to live, co-work and socialize across Europe. Join an international team of driven, proactive and fun-loving Zokus who all have one thing in common: a passion for connecting people across the globe.

As our Head of Marketing & eCommerce, you'll be responsible for driving demand, increasing direct revenue and maximizing the performance of Zoku's marketing and digital channels.

You'll lead Zoku's marketing, eCommerce, website performance, CRM, communications and design efforts, with a strong focus on guest acquisition, conversion, direct booking growth and brand consistency. As part of the Commercial team, you'll manage a team of 4 FTEs across eCommerce, social media & content, content production and communications, while coordinating external freelancers and agencies.

This is a role for someone who thinks commercially, acts analytically, and knows how to move projects forward in a lean environment. You'll connect the dots between marketing, sales, revenue, brand, design, communications and digital performance: making sure our channels don't just look good, but work hard. You'll balance strategic leadership with hands-on execution, while guiding the people and partners who help bring Zoku's diverse marketing and eCommerce plans to life.

No day looks the same as Head of Marketing & eCommerce… but here's a glimpse of what you can expect:

Lead Marketing & eCommerce Strategy: You'll shape and drive Zoku's marketing and eCommerce strategy, making sure it supports our commercial goals and long-term brand growth.

• A bonus system based on your team's collective goals.

• Cool benefits like discounts, friends & family rates at all Zoku locations and plenty of reasons to visit our hotels.

• A fun, international company with colleagues from across the globe to meet, learn and grow with.

• A senior role with real ownership over Zoku's digital growth and commercial performance.

• The opportunity to shape the future of direct revenue, CRM, website performance and eCommerce at a growing hospitality brand.

• A role at one of the 25 coolest hotels in the world, that feels like a second home and is purpose-driven.

• Have at least 5 years of senior leadership experience in Digital Marketing, eCommerce or Growth Marketing.

• Have a proven track record of driving direct revenue growth, website conversion and digital channel performance.

• Understand website management, user experience, booking journeys and conversion optimization.

• Have experience managing CRM and guest lifecycle marketing initiatives.

• Bring solid knowledge of SEO, paid media and digital acquisition channels.

• Use AI daily and have an opinion about it: where it genuinely speeds up marketing work, where it doesn't, and how to set standards a team can actually follow.

• Are confident managing external agencies and specialist partners.

• Are strong project managers with experience leading digital initiatives across multiple stakeholders.

• Are commercially minded, analytical and comfortable using data to identify opportunities and measure success.

• Have a hands-on mentality and can balance strategic priorities with day-to-day execution in a lean team environment.

• Have built or restructured a team or function before, rather than only run an existing one. This is considered a big plus.

• You have senior experience in digital marketing, eCommerce, growth marketing or a similar field.

• You have experience managing website performance, digital acquisition and conversion optimization.

• You are confident working with CRM, paid media, SEO, analytics and agency partners.

• You actively use AI tools in your own work and are ready to set how a team uses them.

• You have strong stakeholder management skills and can work closely with Commercial, Brand, Revenue and Operations teams.

• You are comfortable owning budgets, reporting on performance and turning data into clear actions.

• You have strong written and verbal communication skills in English.

• You are an EU resident or have a valid working and residence permit for The Netherlands.

• You love to work, because we'll need you full-time.