Director, Product Marketing

Canada·CambridgeRemoteFull-timeexecutive

MarketingProduct Marketing

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Overview

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b2bpeople-managementsaas

The Director of Product Marketing leads all product marketing for Lone Wolf, owning the positioning, messaging, competitive intelligence, and go-to-market strategy that connect product value to market opportunity. This is a senior role that sits at the intersection of product, sales, and marketing, serving as the strategic voice of the market inside the organization and the voice of the product outside it. The Director owns the master messaging architecture, drives product launch strategy, and sets the standard for how Lone Wolf is positioned across all buyer segments and channels.

Set the strategic direction for all product positioning, messaging, and go-to-market programs

Own the master messaging architecture across all products, segments, and buyer personas

Lead product launch strategy and drive cross-functional GTM readiness end-to-end

Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement

Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.

Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function

Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning

Collaborate with Product on roadmap input informed by market, customer, and competitive insights

Conduct win/loss analysis and synthesize customer and market insights into actionable strategy

Demonstrated ability to develop differentiated, creative positioning that breaks through category noise.

Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement, win/loss interviews, and ongoing market immersion, not just second hand data.

Track record of developing value propositions that are specific, differentiated, and defensible — not generic benefit statements. Must be able to articulate why a customer would choose Lone Wolf over any alternative, including doing nothing.

Writes and speaks in the language buyers actually use — not product language or internal jargon. Can demonstrate this through samples of positioning docs, web copy, sales narratives, or customer-facing content.

Deep competitive fluency in the technology space, real estate tech a plus.

Exceptional verbal communication and presentation skills — can distill complex strategy into a clear, compelling story for any audience, from an executive briefing to a sales kickoff to a customer advisory board

EDUCATION: Bachelor’s Degree in Marketing or related field

EXPERIENCE: 8+ years of marketing experience, including 5+ years in product marketing in a B2B SaaS environment. Prior people management experience required. Experience in real estate, proptech, or a vertically-focused SaaS company strongly preferred.

Disclaimer: This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.

Lone Wolf Real Estate Technologies, Inc. is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local municipal law.