Freelance Social Media + Content – Fine'ry Mens

• →Lead the planning and execution of monthly social content, partnering with the in-house creative studio to concept, brief, and produce 20–25 Instagram feed assets and 10–15 Instagram Stories per month, ensuring content aligns with brand priorities, social trends, and performance insights.
• →Serve as the on-camera face for content across social channels.
• →Create, shoot, and edit high-quality short-form video content optimized for Instagram, TikTok, and other relevant platforms.
• →Develop content that authentically resonates with male audiences across fragrance, grooming, lifestyle, sports, fashion, and culture.
• →Collaborate with the Fine'ry Mens team to execute content briefs, campaigns, and creator-led concepts.
• →Stay ahead of emerging social trends, creator formats, memes, and platform best practices.
• →Deliver polished, engaging content that drives awareness, engagement, and community growth.

• Proven experience creating social-first content for brands, agencies, or personal creator channels.
• Strong understanding of male audiences and the evolving men's social media landscape.
• Comfortable and confident appearing on camera with a relatable, authentic presence.
• Skilled in all aspects of content creation, including filming, editing, and post-production.
• Deep understanding of Instagram, TikTok, and emerging social platforms.
• Ability to identify and capitalize on cultural moments, trends, and creator behaviors relevant to men's audiences.
• Strong storytelling, communication, and creative ideation skills.
• Ability to work independently and manage multiple content projects simultaneously.
• Experience within men's grooming, fragrance, personal care, fashion, or lifestyle brands is preferred but not required.

Candidates must submit examples of relevant content creation work to be considered. Please include samples that demonstrate your ability to concept, produce, edit, and appear in social video content.

Bonus points for content that showcases an understanding of men's lifestyle, grooming, fragrance, fashion, sports, or culture.

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.

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