Magnetforensics3mo ago

Director, Product Marketing SaaS Solutions

Austin,Toronto,Ottawa+3 moreFull-Timeexecutive

MarketingProduct Marketing

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Quick Summary

Overview

Who We Are; What We Do; Where We’re Going Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers,

Technical Tools

MarketingProduct Marketing

Who We Are; What We Do; Where We’re Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.

With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.

If you think you would be the right person to join our team working towards this goal, we would love to hear from you!

Role Overview

Magnet Forensics is looking for a results-driven, highly motivated Product Marketing Director to join our team. Reporting to the VP of Product and Technical Marketing, the successful candidate will play a pivotal role in leading our product marketing strategy for our SaaS based platform solutions.

You will be responsible for leading the GTM strategy, messaging and product positioning for our platform solutions. You will work cohesively with Product Management, Marketing & Sales to drive adoption with your strong B2B SaaS experience, expertise in compelling storytelling and cross-functional leadership skills. With a deep understanding of customer needs and on-going analysis of the competitive landscape, you will define product value propositions, build strong narratives, enable sales teams, and leverage data to help influence product strategy and ideal customer journeys.

Lead Global Go-To-Market strategy and messaging for a SaaS platform solution, ensuring alignment with company objectives and market demands.

Manage product launches and releases, both internally and externally; apply best practices for product launches, packaging and positioning.

Collaborate with internal teams, including marketing, product management and sales to gain necessary inputs and maximize effectiveness of product marketing plans and messaging.

Create timely and effective sales enablement tools.

Develop clear and compelling content, product positioning, messaging, and value propositions that resonate with external audiences to help achieve demand generation objectives.

Help promote the product externally through campaigns, webinars, etc.

Develop and continually iterate on positioning that differentiates the solutions in market.

Bachelor’s Degree in Business or related field.

5+ years of experience in product marketing at a Senior-Level.

Proven track record of successful product launches and marketing campaigns.

Experience bringing SaaS solutions to market and acquired familiarity and experience with associated best practices.

Experience with end-to-end product launches and in-life marketing planning for Global, B2B solutions.

Comfortable in a fast-paced, high-growth environment with complex software solutions.

Excellent written and verbal communications skills.

Ability to work on multiple projects simultaneously and prioritize effectively.

Customer-centric mindset with the ability to translate customer needs into actionable product marketing strategies.

Team player with strong interpersonal skills.