Head of Community & Social Media

As Head of Community & Social Media, you will be the chief architect of the strategy, structure, and ecosystem loops that turn our global user base and social presence into a massive engine for platform adoption, retention, and narrative dominance. We are not looking for someone to manage a forum or keep a crowd happy. We need a bold, visionary leader who has successfully built and directed a massive, high-impact tech ecosystem before, and who knows exactly how to merge organic social distribution with deep community engagement into a single, high-velocity growth lever.

You will direct our global community, events, and social media functions as a single, unified business unit. Managing a team of community managers, event managers, and social media specialists, you will set an aggressive pace and establish a high-performing content-to-community loop. You are an exceptional organizational leader—highly structured, operationally demanding, and obsessed with constantly pushing the boundaries of how a modern B2B ecosystem acquires and engages audiences.

• Architect and execute an offensive, global community strategy designed to drive mid-market acquisition and long-term platform adoption.
• Elevate our data culture by shifting metrics away from basic reach toward hard business outcomes: tracking contributor quality, champion activation, and community-influenced pipeline.
• Design the strategic blueprint that turns community-led insights into a real-time R&D feed for our centralized social and video teams.

• Own Make's global social media footprint (LinkedIn, YouTube, …) and define the distribution strategy that captures market attention.
• Turn community-led breakthroughs, use cases, and technical solutions into high-performing social content and video briefs for our centralized creative team.
• Transform our social channels from generic corporate broadcasting into active spaces for dialogue, narrative dominance, and community onboarding.

• Lead, push, and scale a team of Community Managers, Event Managers, and Social Specialists, establishing a relentless culture of speed, accountability, and execution.
• Break down legacy silos and implement highly organized operational frameworks and performance standards across the team.
• Move the function away from qualitative sentiment, instilling a strict, numbers-based approach to ecosystem health and growth.

• Masterfully integrate our online and offline properties, transforming standard regional events into high-value tactical environments where users build and innovate in public.
• Build the enterprise-grade framework required to identify power users within the larger company segment and turn them into vocal, market-facing champions.
• Align the community infrastructure with our partner organization, ensuring the ecosystem acts as a premium top-of-funnel engine for our mature partners.

• Oversee the global platform architecture, optimizing tooling, data infrastructure, and user segmentation across all external channels.
• Establish rigorous reporting cadences that give executive leadership full visibility into the community's impact on NRR and market authority.
• Set and enforce clear, scalable policies that safeguard the brand while maximizing active user engagement.

• A proven track record of directing and scaling a massive, high-impact community ecosystem and social media presence within a fast-moving SaaS or technology environment, including 2–3 years of executive or senior team leadership.
• Deep practical expertise in modern social media mechanics—knowing how to optimize for platform algorithms, build distribution hooks, and leverage organic social to drive high-intent website traffic.
• An out-of-the-box, growth-minded leader who is comfortable taking calculated risks, launching disruptive initiatives, and prioritizing fast initial progress over perfection.
• Exceptional structural and operational discipline, with a natural instinct to drive projects forward, unblock bottlenecks, and accelerate pacing.
• Deep practical expertise in ecosystem mechanics—knowing exactly how online forums, offline chapters, and digital advocacy programs intersect to form a self-sustaining loop.
• A high-energy, commanding communicator comfortable presenting to, influencing, and aligning with internal and external C-level stakeholders.
• Full professional proficiency in English.

🤝 We roll together - We practice radical candor, challenge ideas openly, and use feedback to get better together.

🚀 Customer impact first - We get things done with craftsmanship, focus on outcomes, raise the bar, and create real customer impact.

⚽ Game on! - We take extreme ownership, move fast, and embrace change as opportunity.

For more, feel free to check out our Life at Make Instagram, Meet-up page, or YouTube to get a sense of the vibe.

At Make, we know that exceptional work comes from people who bring different perspectives and experiences. We build a place where everyone feels welcome, heard, and empowered to create, contribute, grow and make an impact. We encourage people of all backgrounds, identities, abilities, and experiences to apply. Our hiring decisions are based on your qualifications, skills, merit, and the needs of our business. We have zero tolerance for discrimination or harassment of any kind.  

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