Account Director

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Step into the forefront of marketing brilliance as our next Account Director, where your strategic vision and commercial acumen will shape the future of global brand experiences. In this role, you’ll unlock the power of cutting-edge CRM systems and high-impact campaigns, catalysing growth for some of the world’s most recognizable global brands. If you thrive on managing complex, large-scale client relationships, have a passion for data-driven customer journeys, and possess a deep understanding of premium brand ecosystems, your leadership is the missing ingredient in our recipe for success. 

We are seeking a highly commercially minded Account Director to drive CRM strategy, stakeholder management, and the growth of our global marketing operations. You will be the trusted advisor to major global clients, guiding them on how to optimize customer engagement, loyalty, and lifetime value through sophisticated CRM initiatives. 

You will lead the client roadmap, orchestrate multi-channel campaign strategies, and oversee a dedicated delivery team. In this role, you must be a master of data-driven decision-making, possess a deep understanding of CRM best practices, and excel at managing senior stakeholders on a global scale. 

More specifically, your tasks include: 

• Leading and developing (CRM) and loyalty initiatives for major global brands. 

• Focusing on enhancing sophisticated, personalized client communication strategies. 

• Managing global client relationships, acting as a strategic partner and driving growth and organic business development. 

• Developing project scopes, complex plans, and budgets, ensuring commercial viability and profitability. 

• Producing high-quality presentations for executive-level client meetings. 

• Team leadership; directly managing and mentoring a team of project managers. 

• Cultivating a high-performing team culture, defining clear roles, objectives, and career growth paths. 

You will be the linchpin in a network of closely coordinated project managers, developers, data scientists, and experienced designers. You will work alongside competent teammates from all around the world who always go the extra mile to help one another. We are a flat organization that loves growing the talents of our people, and many of our team members have been with the agency for a decade or longer. 

We are on the lookout for a senior, strategic-minded individual with a proven track record of managing large-scale global accounts. You are proactive in initiating campaigns that not only meet but surpass client expectations regularly. You are an easy-going person with a proactive, positive mindset and the resilience to navigate the complexities of global matrix organizations. As you will be overseeing several workstreams simultaneously, you are highly organized and can keep the big picture in focus while showing great attention to detail. 

In addition, you have: 

• 8+ years of experience in Account Management or Project Management within CRM, digital marketing, or a related agency environment. 

• Proven experience working with large global brands (experience in the luxury and/or automotive sectors is a massive advantage). 

• Extensive experience leading teams and managing senior stakeholders across complex, global departments. 

• Deep knowledge of what working with data, technical projects, and enterprise marketing automation platforms entails. 

• Experience with the strategic management and implementation of IT projects within CRM, web, and/or marketing automation. 

• Strong hands-on familiarity with enterprise platforms, ideally Salesforce Marketing Cloud or Adobe Marketing Cloud. 

• The competence, confidence, and self-discipline to manage deadlines, estimates, and budgets excellently. 

• Exceptional communication and presentation skills in English. 

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

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