Creator Marketing Manager

United States·New YorkFull-timemid

MarketingMarketing Manager

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Quick Summary

Overview

Hinge is the dating app designed to be deleted In today's digital world, finding genuine relationships is tougher than ever. At Hinge,

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MarketingMarketing Manager

Hinge is the dating app designed to be deleted

In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Role

~2 min read

We’re looking for a Creator Marketing Manager based in NYC to help shape and scale how Hinge shows up across our creator ecosystems. This role will focus on driving innovative creator-led campaigns that expand our reach to new audiences and markets, while continuously testing and learning to evolve our approach as culture evolves.

You’ll work at the intersection of creativity, culture, and performance, partnering closely and often with cross-functional teams to bring bold ideas to life and ensure our creator strategy is both impactful and measurable. This is an exciting opportunity for someone deeply curious about where social and creator marketing is headed, and eager to experiment with new formats, platforms, and storytelling approaches.

Develop and execute creator marketing campaigns that drive awareness, engagement, and audience growth

Identify and test new opportunities across platforms, creators, and formats to reach emerging and untapped audiences

Build clear, strategic creative briefs that guide creators and internal stakeholders toward high-quality, on-brand output

Partner cross-functionally with Brand, Comms, Paid Media, Product Marketing and Analytics teams to align on goals, messaging, and measurement

Analyze campaign performance and synthesize learnings to inform future strategies and “big bet” experiments

Stay on the pulse of social and creator trends, proactively bringing new ideas and opportunities to the team

Manage relationships with agencies, collaborators, and external partners to ensure smooth execution and strong outcomes

3-5 years in a professional setting managing creator, influencer, or social marketing, with hands-on experience managing campaigns or programs from end to end.

Experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions.

Deep understanding of social platforms, including but not limited to TikTok, Instagram, Substack, and YouTube and strong curiosity about the evolving social and creator landscape.

Strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights.

Strong collaborator who is comfortable working across brand, media, operations, and international teams, and can adapt quickly in a fast-paced, cross-functional environment.

Experience expanding into new audiences or markets through creative marketing strategies

Experience working in tech or on consumer-facing digital products is a plus

Passionate about modern dating culture, creative storytelling, and building programs that reflect Hinge’s values of intentionality, diversity, and authenticity.