Assistant Account Executive, Lifestyle

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Assistant Account Executive to join our growing Consumer Lifestyle team!

The AAE is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work across 3-4 Consumer Lifestyle brands, focusing on programs that include earned media storytelling, gifting and influencer programming, events, and bold creative platforms. 

Media Relations

• Ability to build tight and relevant media lists using resources such as Cision and Muck Rack
• A baseline understanding of the earned media landscape, including cultivating and maintaining relationships with key media
• Experience crafting pitches that break through inboxes
• A solid foundation of some early media relationships you have cultivated in your early career
• A PASSION for conducting press outreach, building relationships and being resourceful to secure coverage
• Ability to monitor for coverage (client and competitive) + flag with appropriate context 

Influencer Programming

• Experience building relevant influencer rosters
• Supporting content review process
• Collecting and report back-end creator metrics with context 
• Foundational ability to form relationships with and manage influencers/managers
• Facilitating breakthrough influencer giftings

Event + Logistics Management 

• Experience researching/vetting venues
• Building into run of shows + client briefing documents 
• Managing key logistics from transportation to itineraries, event-centric gifting and more 

Project Management

• Serving as key project manager of workstreams + your team
• Set call agendas and share comprehensive recaps
• Actively participate in internal meetings, beginning to share a point of view and ideas for both improved team operations and client deliverables
• Organize client folders and databases
• Oversee send out of brand samples and track inventory (if applicable)
• Coordinate deliveries to media and influencers
• Coordinate team/client meeting details (check in, meals, etc.)

Client Management

• Contribute on client calls and draft client correspondence in a succinct manner that demonstrates your expertise and command of the subject/project that you are owning
• Earn client and team trust by driving the day-to-day execution of client and account projects and deliverables with support from the team, flagging potential challenges and opportunities to senior team members

Measurement & Merchandising

• Manage clips and media placement coverage reports/ tracking documents
• Provide ongoing monitoring for client and competitor coverage
• Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate
• Identify trends or opportunities through reporting and monitoring, evaluating the ‘why’ behind the data
• Support programmatic reports (e.g., event recap, mailer recap, influencer campaign recap, etc.)

QUALIFICATIONS

• Bachelor’s degree or equivalent
• 1-2 years of PR experience 
• Strong writing and verbal communication skills
• Positive and flexible attitude
• Proactive and curious mindset
• Ability to work independently and collaboratively in a team environment 
• Ability to multitask and meet deadlines
• Strong attention to detail and organizational skills
• On the pulse of pop culture, trends, entertainment, and news

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.