Senior Financial Analyst - Assistant Manager

We are looking for a Assistant Manager / Senior Financial Analyst to join our FP&A team. This role sits at the intersection of finance and the business, providing decision-support analytics for festivals, events, label deals, partnerships, and new ventures. They will be the financial brain behind go/no-go decisions on events, sponsorship deals, artist contracts, and capital investments - owning deal-level P&Ls from pitch to post-event reconciliation.

This is a high-visibility role with direct exposure to senior leadership. The right candidate is commercially minded, comfortable with ambiguity, and able to translate complex financial analysis into clear recommendations for non-finance stakeholders.

•       Build and maintain detailed event-level P&Ls covering ticketing, sponsorship, F&B, merchandise, production, talent, marketing, and overhead allocations.

•       Lead pre-event budgeting in partnership with event producers, marketing, and commercial teams; track actuals against budget through the event lifecycle.

•       Conduct post-event reconciliation and variance analysis; produce post-mortem reports identifying margin drivers, cost overruns, and revenue realization gaps.

•       Model scenarios for ticket pricing, capacity, sponsorship tiers, and cost structures to support commercial decision-making.

•       Build business cases for new events, venues, partnerships, and capital investments using NPV, IRR, payback period, and sensitivity analysis.

•       Evaluate sponsorship and partnership deals -including telecom, FMCG, and media partners  quantifying value-in-kind, cash, and activation costs.

•       Analyze artist booking economics, including guarantees, backend splits, production riders, and break-even attendance thresholds.

•       Support label and publishing deal analysis: recoupment modeling, advance economics, royalty waterfalls, and rights valuations.

•       Act as the embedded finance partner to commercial, marketing, and event production leads.

•       Translate financial analysis into clear recommendations and trade-offs for non-finance stakeholders.

•       Challenge assumptions in business cases and pricing proposals; provide an independent commercial view.

•       Support contract negotiations with vendors, partners, and talent - providing financial framing on deal terms.

•       Produce monthly commercial performance dashboards covering event portfolio P&L, deal pipeline, and ROI tracking.

•       Prepare board- and executive-level decks summarizing event performance, deal economics, and forward-looking commercial bets.

•       Identify trends across the event portfolio: cost benchmarks, revenue per attendee, sponsorship yield, and margin patterns.

•       Standardize event P&L templates, deal evaluation frameworks, and ROI methodologies across the business.

•       Partner with accounting and FP&A peers to ensure clean data flow from operational systems into commercial reporting.

•       Build repeatable models and tools that scale as the event portfolio grows.

•       5–8 years of experience in financial analysis, FP&A, investment banking, transaction services, or corporate development.

•       Bachelor's degree in Finance, Accounting, Economics, Business, or a related quantitative field.

•       Strong financial modeling skills - building event/deal P&Ls, NPV/IRR analysis, scenario and sensitivity modeling from scratch in Excel.

•       Demonstrated commercial judgment - ability to identify what drives value in a deal and articulate trade-offs to business stakeholders.

•       Advanced Excel proficiency (complex modeling, lookups, dynamic arrays, pivot tables) and strong PowerPoint storytelling.

•       Excellent written and verbal English - comfortable presenting to senior leadership and producing executive-grade output.

•       Experience in entertainment, live events, media, hospitality, sports, or other event-driven industries.

•       CFA, CMA, ACCA, CPA, or MBA - fully or partially completed.

•       Experience with deal structuring, contract economics, or sponsorship valuation.

•       Exposure to BI tools (Power BI, Tableau) and SQL for self-serve data analysis.

•       A genuinely commercial mindset - you think like a deal-maker, not just an analyst.

•       Comfort with ambiguity and incomplete data; able to make defensible assumptions and move fast.

•       Intellectual honesty -willing to flag bad deals and unfavorable economics, even when it is unpopular.

•       Strong stakeholder management; able to influence without authority across functions.

•       Curiosity about the entertainment business and a genuine interest in what we do.