Associate Director, Communications Design (Media Planning)

• Build and lead media-led demand strategies that connect brand and performance to drive pipeline and revenue
• Orchestrate engagement across entire buying groups, reaching multiple stakeholders within priority accounts
• Translate client business challenges into scalable, full-funnel demand programs

• Integrate Account-Based Marketing (ABM) into broader demand strategies across 1:1, 1:few, and 1:many programs
• Develop account prioritization and engagement strategies grounded in buying group dynamics
• Align marketing and sales efforts to accelerate opportunity creation and progression

• Oversee lead generation programs including content syndication, paid media, and nurture strategies
• Ensure leads are not just generated—but validated, enriched, and conversion-ready
• Partner with teams to continuously improve lead quality, performance, and pipeline impact

• Advise clients on CRM and marketing automation integrations (Salesforce, HubSpot, Marketo, etc.)
• Ensure seamless flow from audience engagement to pipeline and revenue
• Leverage Omnicom’s data capabilities (including identity and audience intelligence) to enable precision targeting across channels

• Play a key role in growing Omnicom’s Demand Generation practice — developing new frameworks, solutions, and capabilities
• Partner across media, data, and creative teams to deliver integrated client solutions
• Support new business efforts and help expand demand generation engagements across clients

• Serve as a trusted partner to senior clients, helping them modernize their approach to demand generation
• Lead workshops, planning sessions, and executive conversations
• Connect marketing performance directly to business outcomes

• 8–12+ years of experience in B2B marketing, demand generation, or growth strategy
• Proven expertise in Account-Based Marketing (ABM) and buying group-based marketing
• Deep experience in lead generation, including content syndication and performance channels
• Strong understanding of lead validation, enrichment, and data quality
• Hands-on experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, Eloqua)
• Familiarity with ABM and intent platforms (e.g., 6sense, Demandbase, Bombora)
• Ability to connect marketing efforts to pipeline and revenue outcomes
• Experience in an agency, consultancy, or fast-paced, matrixed environment
• Strong storytelling, client leadership, and strategic thinking skills

• You build demand programs that don’t just generate leads — but drive real pipeline and revenue
• You help clients shift from fragmented tactics to orchestrated, buying group-led strategies
• You elevate demand generation into a strategic growth driver across the organization
• You contribute meaningfully to the growth and differentiation of Omnicom’s B2B capabilities

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.