Lifecycle Marketing Manager (12-18month Contract)

Canada·Torontomid

MarketingEmail Marketer

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Quick Summary

Key Responsibilities

1 consumer communications in partnership with Brand, Creative, Retail, Merchandise, and Digital — ensuring every touchpoint is on-brand and commercially accountable.

Technical Tools

MarketingEmail Marketer

Since 2015, Mejuri has reimagined what fine jewelry can be in a modern world—shifting it from a traditional gift to to a personal choice rooted in self-expression.

Founded by third-generation jeweller Noura Sakkijha, the brand was built on a simple idea: fine jewelry shouldn’t require a special occasion, and it should never come with guilt. It’s about celebrating yourself—your style, your life, your everyday.

Mejuri meets customers where they are—online, in app, and through a growing global retail footprint of 58+ stores worldwide. Mejuri is also deeply committed to doing things the right way, with responsible sourcing, sustainable practices, and philanthropic initiatives that reflect our values and long-term vision.

As Lifecycle Marketing Manager (12-18months) you are the connective tissue between Mejuri and her customer. You own the calendar, the team, and the strategy that keeps our Muse engaged between purchases — and turns one-time buyers into lifelong advocates.

You sit within the Growth organization and partner closely with Integrated Marketing, Brand, Creative, Merchandise, Retail, and Digital. You lead a team of lifecycle marketers and report into Growth leadership.

This is not a campaign execution role. You architect the system — the segmentation logic, the contact strategy, the test-and-learn agenda — that makes every communication feel personal, on-brand, and commercially purposeful.

Responsibilities

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→Own Mejuri's end-to-end lifecycle calendar across email, SMS, push, and in-app — balancing commercial pressure with brand storytelling and customer experience.
→Build and govern the segmentation, prioritization, and contact strategy that determines who hears what, and when.
→Lead, coach, and develop a team of lifecycle marketers — setting the bar for craft, speed, and rigor from brief through send through post-mortem.
→Oversee all 1:1 consumer communications in partnership with Brand, Creative, Retail, Merchandise, and Digital — ensuring every touchpoint is on-brand and commercially accountable.
→Own the reporting cadence that keeps the business informed — turning campaign performance, cohort behavior, and testing into clear decisions.
→Build and execute a structured test-and-learn agenda across creative, offer, audience, channel, and frequency — and scale what works.

Experience: 6+ years in lifecycle, CRM, or retention marketing with at least 2 years managing a team — DTC, retail, or omnichannel preferred.
Proven Commercial Impact: A track record of building and executing a lifecycle calendar that moves the business, not just the open rate.
Platform Fluency: Deep experience with lifecycle platforms; Klaviyo experience is a strong plus.
Analytical Instincts: You read a dashboard, find the story, and turn it into action. Comfort with SQL or BI tools (Omni, Looker, BigQuery) is an asset.
Commercial Acumen: You understand retention, frequency, AOV, and how lifecycle connects to the broader P&L.
Cross-Functional Range: You can hold the line on lifecycle strategy while flexing to the priorities of Brand, Creative, Merchandise, and Retail.
Bias for Action: You move fast, sweat the details, and care about the things customers feel even when they can't name them.

Benefits at Mejuri:

A minimum of four weeks vacation, plus personal days and three religious/cultural observance days.
A hybrid work model for all corporate roles
‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
A generous product discount!

Please note that these benefits apply to full-time employees.

Requirements

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Our strength comes from each team member's dedication to embracing and embodying these Values daily. This isn't merely a duty; it's a passion that defines us. They guide us in providing extraordinary experiences for our customers and fostering an innovative environment. Success, for us, means living our values relentlessly.

Our values are:

RAISE THE BAR | Stay Curious, Share/Seek Feedback, and Strive for Excellence

CUSTOMER OBSESSED | Get close to the customer and prioritize them in our decisions

EMPOWERED OWNERS | Treat the company like your own, take initiative

FIND A WAY | Seek simple, creative solutions, and act fast

DRIVE RESULTS | Be clear on your goals and be relentless in achieving them

TEAM FIRST | Value team success over personal ego

Accommodation / Accessibility:

Mejuri does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.