Manager, Website Operations

The Manager, Website Operations is a core member of the Direct‑to‑Consumer Marketing team and serves as the primary owner of content management and publishing operations for Mercer Advisors’ primary website, www.merceradvisors.com, and supporting microsites. These digital properties are critical acquisition channels and essential touchpoints for prospects and clients.

This role is responsible for ensuring website content is accurate, timely, compliant, well organized, and continuously updated, while also supporting the operational foundation that enables analytics, experimentation, and optimization at scale. The Manager partners closely with marketing stakeholders, SEO, compliance, analytics, and a third‑party development team to keep the site fresh, functional, and aligned with business objectives.

• Own day‑to‑day content management and publishing operations across the WordPress website and supporting microsites.
• Coordinate and execute a high volume of daily content updates and site change requests from multiple marketing and business stakeholders.
• Upload, format, edit, and publish content including articles, landing pages, images, documents, videos, and campaign assets, ensuring consistency with brand, compliance, and accessibility standards.
• Serve as the central point of intake for website content requests, providing clear prioritization, tracking, and communication on timelines and dependencies.
• Partner closely with SEO and content teams to implement on‑page optimizations, metadata updates, internal linking, and content enhancements that support organic visibility and performance.
• Ensure all published content remains current, accurate, compliant, and aligned with evolving marketing and business goals.
• Serve as the primary internal resource for website‑related requests across the marketing team.
• Establish and provide guidance on CMS processes, content standards, and publishing workflows to help stakeholders execute updates efficiently and accurately.

• Own the implementation and ongoing management of tag management systems across the website and microsites.
• Ensure analytics tags, events, and data layers are properly implemented to support accurate measurement of content performance, forms, and user behavior.
• Conduct regular QA and validation to ensure analytics data integrity across site updates, content launches, and new feature releases.

• Support the setup and execution of A/B and multivariate tests using Adobe Target, with a focus on content and UX optimization.
• Implement test variations by manipulating HTML and site components to bring test concepts to life.
• Partner with UX, analytics, and marketing teams to operationalize experimentation learnings and support continuous improvement initiatives.
• Own and prioritize the backlog of A/B testing requests in partnership with stakeholders.

• Identify, document, and help resolve site issues related to performance, functionality, accessibility, or user experience in collaboration with internal stakeholders and external developers.
• Provide backend support and guidance for site updates and enhancements, partnering closely with Mercer Advisors’ third‑party development team to scope, prioritize, and execute more complex technical work.
• Install, update, and configure WordPress plugins and themes as needed to support new features and maintain site functionality.
• Monitor CMS health, page load performance, and ensure compatibility across plugins, components, and templates following updates or site changes.
• Ensure all forms are properly configured within the CMS and integrated with downstream systems to support accurate tracking, data capture, and reporting.
• Support CMS governance by establishing and maintaining standards, workflows, and documentation for content publishing, backend updates, and operational best practices.

• Content Management Systems: WordPress; familiarity with WP Engine or similar hosting and optimization environments
• Project Management Tools: Monday.com, Workzone, or comparable project tracking and workflow management platforms
• Analytics & Experimentation: Adobe Analytics, Adobe Target
• Tag Management: Adobe Experience Platform Launch

• Proven experience with Adobe Target implementation and optimization.
• Strong experience building and managing landing pages.
• Hands-on experience with A/B testing tools and methodologies.
• Proficiency in WordPress development and administration.
• Solid understanding of website management, hosting environments, and deployment processes.
• Experience with web analytics platforms (e.g., Adobe Analytics, Google Analytics).
• Knowledge of updating and maintaining plugins, themes, and CMS components.
• Familiarity with front-end technologies (HTML, CSS, JavaScript).
• Understanding of site reliability, performance monitoring, and troubleshooting.

Mercer Advisors is an equal opportunity employer and does not discriminate on the basis of any characteristic protected by applicable federal, state, or local law. Mercer Advisors participates in E-Verify and complies with federal employment eligibility verification requirements.

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