Analyst, Applied Intelligence

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

Support performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. 

• Collaborate with cross-functional teams to define measurable program goals and objectives
• Develop concise measurement plans detailing objectives, framework, data sources, and reporting cadence
• Partner with technical teams to implement and QA tracking — including generating tags from analytics platforms (GA4, Adobe) and ad servers (CM360) — to ensure clean, reliable data
• Monitor and maintain the measurement framework in-market, resolving issues quickly (e.g., ad delivery, tag integrity)
• Aggregate data from multiple sources (site analytics, ad servers, social listening, call tracking, CRM, and more) into integrated dashboards and report templates
• Analyze results and present findings — with clear, actionable recommendations — to internal teams and clients
• Contribute to the agency's analytics vision by refining our processes, tools, templates, and AI-assisted workflows

• 1–3 years of experience in marketing analytics, campaign measurement, or paid media/website analytics
• Bachelor's degree preferred, ideally in Business, Mathematics, Statistics, or Economics; advertising, CRM, or digital background a plus
• Experience with web analytics platforms (GA4, Adobe), ad serving systems (CM360), and dashboarding tools (Tableau, Looker, Power BI, Datorama)
• Proficiency with Excel and PowerPoint
• Strong qualitative and quantitative skills, with the ability to turn data into a clear point of view
• Curiosity about using AI tools to work faster and dig deeper
• Detail-oriented, well-organized, and a strong written and verbal communicator
• Comfortable working independently and as part of a team
• Desire to build strong, trusting relationships with clients and internal teams — communicating clearly, listening well, and presenting findings with confidence
• Interest in healthcare/pharma measurement a plus — no prior experience required

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At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $60,500 - $76,200, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

• Ability. Mastering our craft
• Agility. Delivering with a growth mindset
• Humility. Collaborating for shared success

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!