Campaign Manager

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.

LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.

As a Campaign Manager you will be responsible for the day-to-day execution, analysis, and optimization of our mobile advertising campaigns. This role requires a strong analytical mindset and a data-driven approach to maximize campaign efficiency, test new ad formats, and efficiently allocate budgets across multiple global networks.

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  Analyze advertising campaign data daily using Google Looker, Excel, and our internal platform to identify performance trends and optimization opportunities.

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  Use performance data to make informed, tactical decisions regarding budget allocation to maximize ROI and scale acquisition efforts.

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  Collaborate closely with the broader growth team to develop, test, and optimize campaign strategies, structures, and creative assets.

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  Monitor and analyze competitive data and mobile market trends to identify new industry opportunities and creative hooks.

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  Partner with the team to test emerging ad formats and placements, isolating the variations that yield the highest conversion and user quality.

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  Generate regular performance reports and action-oriented insights to present progress and recommendations to team stakeholders.

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  Troubleshoot tracking, performance fluctuations, and delivery issues to maintain high campaign health and key performance metrics.

• Open to recent graduates from Economics, Analytics, Math/Statistics backgrounds. 

• Advanced analytical skills with extensive hands-on experience in Excel or Google Sheets for data manipulation and performance analysis.

• Professional fluency in English, with excellent verbal and written communication skills to collaborate with a global, distributed team.

• Natural curiosity and a proactive mindset, with an eagerness to stay ahead of mobile ad tech trends and algorithmic shifts.

• Strong problem-solving abilities and an unstoppable "can-do" attitude when navigating campaign delivery challenges.

• High level of reliability, accountability, and attention to detail when managing budgets and configuration settings.

• Experience managing and optimizing digital or mobile advertising campaigns is a great nice-to-have (experience with CPM, CPI, and CPL models is highly valued).

• Strong working knowledge of major digital advertising platforms, with experience in one or more of the following: Meta Ads Manager, TikTok Ads Manager, Snap Ads, X (Twitter) Ads, Reddit Ads, or native platforms like Taboola are great nice-to-haves.