Senior Product Marketing Manager, EMEA & Platform

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.

Mixpanel's Product marketing team is responsible for the positioning and narratives that bring our AI-powered product intelligence vision to life for our customers and partners. We are looking for an experienced Senior Product Marketing Manager to work with our EMEA team as well as leading Product Marketing for Data Integrations, Governance, and Ecosystem. This Senior PMM will execute major launches, partner on demand generation campaigns, lead our voice-of-customer program in the region and influence our product roadmap based on feedback and insights from the EMEA market. 

This role focuses on creating compelling messaging, conducting market research, and driving sales enablement efforts, along with other core product marketing initiatives, to ensure our features meet market needs and support business growth. If you’re passionate about product marketing and thrive in cross-functional collaboration, this is the role for you.

• →Work closely with Product to help influence and deliver on our platform and data vision/roadmap.
• →Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our product strategy to our target audience.
• →Collaborate closely with product, sales, marketing and customer success teams to help build and deliver relevant use-cases and capabilities for the EMEA market. 
• →Partner with local campaign managers to build compelling marketing campaigns to drive brand and pipeline.
• →Measure and analyze the effectiveness of each initiative, leveraging data in Mixpanel to make informed decisions and optimize future launches.

• At least 8 years of experience in product marketing, solution engineering, or a customer-facing role in the B2B SaaS sector.
• Proven track record of developing and executing successful go-to-market strategies for software products.
• Exceptional communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences.
• Strong analytical skills, with experience in market research and data-driven decision-making.
• Demonstrated ability to work collaboratively across functions and lead through influence.
• Creative thinker with a passion for innovation and a customer-first mindset.

#LI-Hybrid

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.