Head of TikTok

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

MrBeast is building the most influential creative studio on the planet. As Head of TikTok, you will own how our brand shows up on one of the most important platforms in culture. You will be responsible for setting the TikTok strategy, leading the team that brings it to life daily, and scaling MrBeast’s presence to new levels of creativity and performance.

This is a rare opportunity to define how the world’s most-watched creator shows up on the world’s fastest-moving platform. You will combine trend fluency, creative instinct, and operational rigor to turn storytelling into global reach and cultural impact.

You will lead TikTok across all of MrBeast’s ventures, overseeing growth, creative execution, and audience engagement. Your job is to build a small, high-performing team that blends creative experimentation with data-driven decision-making, ensuring every post feels unmistakably “Beast.”

You will own and operate the TikTok function across all MrBeast ventures, balancing creative excellence with platform performance. You will guide strategy, oversee content pipelines, and drive innovation at the pace of the platform.

Your leadership will ensure MrBeast continues to set the standard for what creator-driven entertainment looks like on TikTok, from short-form storytelling to community engagement and cultural trend creation.

• →Own the TikTok content strategy across all MrBeast ventures, driving growth, engagement, and storytelling impact.
• →Lead a nimble, high-performing TikTok team responsible for daily posting, trend adaptation, and creative output.
• →Build repeatable systems and playbooks that maintain quality and consistency at scale.
• →Stay ahead of trends, sounds, and formats, proactively positioning MrBeast at the forefront of TikTok culture.
• →Translate data into creative insights to guide posting cadence, content structure, and audience development.
• →Partner closely with YouTube Shorts, Instagram, and broader social teams to align platform strategies and maximize cross-platform momentum.
• →Collaborate with Production and Creative teams to source, adapt, and remix content optimized for TikTok’s audience and algorithms.
• →Experiment boldly, leading the charge in testing new content types, creator collaborations, and community engagement tactics.

• 6–10 years of experience running TikTok or short-form social channels for a major creator, entertainment brand, or high-growth consumer brand.
• Proven success scaling TikTok channels through a mix of creative innovation and analytical rigor.
• Direct management of a small, agile team and ownership of performance metrics, reporting, and strategy.
• Deep platform fluency with a strong understanding of trends, editing styles, and algorithmic dynamics that drive organic reach.
• Strong creative sensibility with the ability to recognize what “works” before the data proves it.
• Experience collaborating cross-functionally with production, creative, and social strategy teams.
• A maker’s mindset with the ability to ideate, produce, and iterate quickly in the language of TikTok.
• Comfort working in a high-speed, feedback-rich environment where creativity and precision are equally valued.