Sr Director, of Marketing Technology

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Location: Bay Area (Preferred) or New York (Secondary)

We reach over 100M+ people, and we're building the marketing technology engine to serve every one of them. This is a chance to architect a modern, AI-first MarTech ecosystem from a position most companies never get: massive existing audience, real consumer products, and no mandate to preserve the old way of doing things. You aren't joining to maintain a stack. You're joining to design the one that powers how the most-watched brand in the world acquires, engages, and grows its audience.

You will own the strategy, architecture, and operation of the entire marketing technology ecosystem across our portfolio. This includes:

• Build a scalable, governed MarTech architecture that powers customer acquisition, recommendations, and measurement across every channel.
• Develop a privacy-safe customer data foundation that enables deep audience understanding and exceptional experiences — directly and through partnerships
• Own the roadmap for across marketing operations, automation, and measurement, including how we test new capabilities to improve and automate campaign, data, and reporting workflows.

• →Serve as a key marketing technology leader, establishing the technical standards, governance model, and team structure from the ground up.
• →Partner closely with Marketing, IT, Data, Revenue Operations, and Product leadership to align technology priorities and roadmaps.
• →Own the platform roadmap for systems that touch millions, driving from evaluation to adoption with a clear sense of urgency.
• →Build and scale a high-performing team across marketing operations, automation, customer data, and platform administration — starting foundational and growing into a multi-team org over time.
• →Set the standard for how MarTech is done here: AI-enabled tooling, automation, and modern data practices are the baseline, not the exception.
• →Drive customer data strategy, segmentation, identity resolution, and audience activation, and build measurement frameworks.

• AI-Native: You're already using AI to multiply marketing output, and you have a point of view on where it goes next.
• Battle-Tested: You've operated enterprise MarTech at scale (Braze, Salesforce) but retain the hands-on instincts of an operator who builds.
• Outcome Owner: You have a track record of scaling marketing technology that drove measurable growth (not just platform rollouts).
• Leader: You can operate in high ambiguity, influence executives who disagree, and are known for attracting and developing top-tier talent.

• 10+ years in marketing technology, marketing operations, or digital transformation.
• 5+ years leading managers and cross-functional teams in complex enterprise environments.
• Demonstrated experience implementing and scaling enterprise MarTech platforms (Braze, Salesforce, etc) and ecosystems (CDP, marketing automation, CRM, analytics).
• Proven ability to influence executive stakeholders and drive organization-wide transformation.
• Bonus: experience leading AI-enabled marketing transformation, or supporting global / multi-brand organizations.