Creative Strategist

Murad is looking for a Creative Strategist who gets energized by the moment when a smart strategy turns into something real. Work people can actually feel in the world, notice in the moment, and carry with them after. You’re excited by the challenge of helping brands show up in the wild in ways that feel fresh and intentional: in culture, in communities, in feeds, in experiences, and in the unexpected places where brands can earn attention and build belief.

This is a Mid level role for a strategist with meaningful experience in a creative-led environment (typically 5+ years, with flexibility depending on the level of ownership you’ve held and the complexity of the work you’ve led). You bring a strong advertising agency foundation or equivalent experience, and you’re comfortable working day-to-day with creative teams and media teams to build ideas that are both inspiring and executable.

You’ll sit at the intersection of creative strategy, communications planning, and campaign planning, helping shape the big idea, sharpen the message, define channel roles, and keep the work coherent from first brief through launch.

This position is hybrid and will be based in our El Segundo, CA headquarters on Tuesdays and Wednesdays, and work remotely for the rest of the workweek, unless business needs require otherwise. 

• →Write sharp, motivating creative briefs grounded in audience truth, brand ambition, and a clear point of view. Briefs that make teams want to drop what they’re doing and start making.
• →Turn research, audience behavior, and cultural signals into insights that unlock distinctive creative directions and channel ideas.
• →Partner closely with creative teams through concept development, reviews, and refinements, protecting the core idea while making it stronger, clearer, and more ownable.
• →Develop communications thinking that clarifies who we’re talking to, what we’re saying, and what each channel needs to do to bring the story to life.
• →Collaborate with media and channel partners to ensure the creative idea and communications approach are designed together (not handed off), with clear roles for touchpoints across the journey.
• →Help shape campaign architecture, including audiences, phases, messaging progression, and moments, and ensure the work feels connected across channels.
• →Lead and facilitate working sessions (briefing, alignment, concepting, client prep) that keep teams focused, inspired, and moving toward decisions.

• Meaningful experience as a creative strategist, communications planner, brand strategist, or account planner (typically 5 years) with ownership of workstreams.
• Audience research tool experience to uncover actionable insights and stress-test ideas, along with a curiosity and willingness to learn and master new platforms as they emerge.
• A portfolio of work you’re proud of, especially creative briefs and the thinking that shaped the work (not just the final outputs).
• Comfort living in the messy middle: you can take ambiguity and turn it into a clear creative challenge with momentum behind it.
• A strong instinct for what makes ideas travel, how brands can earn attention, feel relevant, and show up with intention rather than noise.
• Experience partnering closely with creative and media teams, including the ability to translate between disciplines and keep work aligned as it moves from idea to execution.
• Strong storytelling and presentation skills: you can make strategy feel crisp, human, and compelling, and you can confidently lead clients to decisions.
• Curiosity and cultural appetite: you notice what’s changing in people’s lives and behavior, and you bring fresh references and inspiration into the work.