Senior Specialist, Marketing

United States·New Yorksenior

MarketingApp Marketing Specialist

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Quick Summary

Key Responsibilities

With support from the leader, contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen.

Requirements Summary

Bachelor's degree or 4+ years commensurate experience 2+ years of experience in B2B or channel marketing 1+ years experience working closely with cross functional teams (ie brand strategy,

Technical Tools

MarketingApp Marketing Specialist

Hi, we're Oscar. We're hiring a Senior Specialist, Marketing to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the Role

~1 min read

The Senior Specialist, Marketing helps create engagement, enablement and retention strategies for our key B2B audiences. The Senior Specialist works with various cross-functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives. The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics.

You will report into the Manager, Marketing.

Responsibilities

~1 min read

→With support from the leader, contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen.
→Support creation of marketing and communication tactics by thinking through segmentation and value propositions, writing copy, designing channel communications, and ensuring the campaign timeline remains on track.
→Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters and experiences.
→Think through campaign testing and A/B testing strategies that optimize campaigns over time
→Analyze campaign results, pulling out insights to share with cross-functional teams
→Act as a subject matter expert in the marketing organization and in your area, understanding membership, core Oscar products, provider experience, and what tactics move key metric,as well as, understanding the holistic experience, metrics, and tactics utilized to reach our audiences.
→Compliance with all applicable laws and regulations

Requirements

~1 min read

Bachelor's degree or 4+ years commensurate experience
2+ years of experience in B2B or channel marketing
1+ years experience working closely with cross functional teams (ie brand strategy, creative teams, marketing strategy, and/or CRM teams)
1+ years experience using data to inform decision making
1+ years experience managing partners and projects cross functionally with tight timelines

Nice to Have

~2 min read

1+ years experience with measurement and analytics and overseeing campaign tests/set up
1+ years experience working with CRM tools like Salesforce for B2B email automation
Familiarity with the health insurance landscape, broker commissions, or the agent/agency relationships
Native/Bi-lingual Spanish-speaker - ability to write copy in Spanish fluently
4 year degree in marketing, business, economics or finance

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

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Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

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