Senior Product Designer, Growth and Conversion

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Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

• At least seven (7) years of product design experience, with 2-3 years of proven retention-based projects on mobile, web or other digital platforms
• Proven record of simplifying complex offerings (e.g., audience personalization, user retention and growth, or onboarding for new & existing features) into intuitive, emotionally resonant experiences that lead to retention and conversion
• User interface expertise with a focus on scalable interaction patterns, adaptive experiences, personalized journeys and comprehensive design systems for large-scale platforms
• Experience designing across multiple platforms (desktop, mobile, connected devices) and contexts, including both user-facing and internal tools
• Strong proficiency in design thinking and agile project methodologies, with the ability to integrate these approaches into daily workflows
• Versatility in prototyping techniques, from low to high fidelity, adapting methods based on project needs and timelines
• Deep curiosity for user behavior and emerging technologies, with a focus on how they influence design and user interaction.

• History of advocating for and/or implementing design systems
• Experience using analytics tools (e.g., Google Analytics) to track user behavior, assess product performance, and inform design iterations.
• Familiarity with implementation of accessibility standards

• Bachelor's degree in HCI, Digital Media, or similar field preferred but not required.

• NPR Remote-Permitted: This is a remote-permitted role. This role is based out of our Washington, D.C. office, but the employee may choose to work on a remote basis from a location that NPR approves. You will have the option of working (a) remotely from a location of your choosing within the United States that is supported by NPR; (b) on-site at an NPR facility, based on the availability of desks and approval from NPR; or (c) a combination of both. Regardless of where you choose to work from, you may be expected to travel to other locations from time to time to perform the duties of your position.

• Strong understanding of visual design elements and principles
• Proficiency with established and emergent industry standards, tools and best practices
• Ability to balance innovation with pragmatism and accurately scope work
• Ability to explain design decisions and elicit specific, useful feedback
• Understanding of technology frameworks that power digital products, such as APIs, web and mobile platforms, content management systems, and Google Analytics for data-driven insights and decision-making

• This is a full-time, exempt position.

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