Associate Manager, CRM

Nex is looking for a creative and data-driven Associate Manager, CRM to assist in building and scaling our customer journeys from acquisition through engagement and retention across multiple communication channels, including email, push, SMS, and long-form content.

This role is for someone with hands-on experience building flows, segmenting audiences, and running the day-to-day CRM functions of a growing organization. You’ll assist our Manager, Lifecycle Marketing in designing multi-channel, high-impact journeys, partnering cross-functionally to deliver communications that are both performance-driven and genuinely helpful and interesting to our players and families.

• →Assist in creating, building, and optimizing key lifecycle marketing strategies across owned channels, including email, push, SMS, and long-form content.
• →Help evolve our CRM strategy, including weekly campaigns, automated flows, segmentation, deliverability, and reporting
• →Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage
• →Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing
• →Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management
• →Work with the Lifecycle and Data teams to help track and report on lifecycle KPIs, including revenue contribution, engagement, churn, and retention
• →Translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience.
• →Partner with Brand, Growth, Product, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first
• →Create clear processes and documentation to support the company’s rapid growth

• At least 2 years of CRM and lifecycle marketing experience, preferably in digital subscription, kids and family, and/or gaming industries
• Hands-on experience with Salesforce or another comparable CRM platform
• Deep experience with email & SMS automation, segmentation, and testing
• Excellent time management, cross-functional communication, and collaboration skills
• Strong attention to detail and experience QAing emails and other communications
• Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights
• Comfortable working in a dynamic, fast-paced, start-up environment

• Copywriting experience
• Experience building campaigns, journeys, and customer segments in Salesforce Marketing Cloud
• Familiarity with HTML, AMPscript, and Server-Side JavaScript (SSJS) to build and personalize emails within SFMC
• Experience working in e-commerce, gaming, subscription-based businesses, or with kids and family brands