Director of Demand Gen

United States·Redwood CityFull-timeexecutive

MarketingOtherDirectorDemand Generation Manager

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Quick Summary

Overview

Nimble is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience.

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Nimble, a Swoop company, is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today’s most exciting challenges head-on and grow incredibly quickly.

We’re looking for a Director of Demand Generation to own and scale our end-to-end demand engine. This role is responsible for driving pipeline growth across the full funnel—from awareness and acquisition to conversion and expansion—by blending data-driven strategy with sharp execution.

You’ll partner closely with Sales, Product Marketing, and the broader Marketing team to turn insight into impact, build repeatable programs that scale, and create a measurable, predictable pipeline that fuels company growth.

This is a hands-on leadership role for someone who thrives in fast-moving environments, loves experimentation, and knows how to turn strategy into results.

This role will require up to 25% travel.

Own demand generation strategy across channels, including events, partnerships, content syndication, and ABM

Build and manage a predictable pipeline engine aligned to revenue goals

Partner with Sales to align on ICPs, buying committees, messaging, and pipeline conversion

Lead campaign planning from concept through execution, optimization, and reporting

Use data to continuously test, learn, and improve performance across the funnel

Own funnel metrics including MQLs, SQLs, pipeline contribution, CAC, and ROI

Collaborate with Product Marketing to translate value propositions into high-performing campaigns

Manage and grow a high-performing demand gen team and agency partners

Implement and optimize marketing automation and attribution models

Stay ahead of industry trends and bring new ideas to the table

15+ years of experience in B2B demand generation or growth marketing

10+ years of experience leading or managing teams

Proven track record of driving pipeline and revenue in a high-growth environment

Deep experience across events, partnerships, lifecycle, and account-based marketing

Strong analytical mindset with comfort owning metrics and dashboards

Hands-on leader who can both set strategy and execute

Excellent communicator with the ability to influence cross-functional stakeholders

Experience in healthcare or health IT is a plus

Compassionate and driven colleagues in a collaborative, high-impact environment

Direct access to executives and a transparent company culture

Rare opportunity to change an industry and lives of millions

We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do

Medical / Dental / Vision / 401K package that fits your needs

Generous Vacation Policy - 15 days of paid vacation in the first year, then increases to 20 days after one year

11 Paid Holidays

Work out of our HQ in beautiful downtown Redwood City

At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!

Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.