Growth manager

Nofence is a Norwegian scale up who has built the world’s first virtual fencing solution for livestock. As we aim to revolutionize livestock management we will need top-notch competence in our Growth Team, and we are now looking for a Growth Manager. Elevate your career with us and be at the forefront of innovation in agricultural technology!

Growth Marketing is a highly technical and strategic role responsible for the end-to-end digital customer journey. You will orchestrate the global "Growth Stack", combining AI-driven performance marketing, automated CRM lifecycles, champion growth products and advanced analytics.

Data driven experimentation

The core of the role is running a high-tempo "experimentation engine." You aren't just launching campaigns; you are testing hypotheses.

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  A/B Testing: Testing landing pages, email copy, and pricing structures.

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  Funnel Analysis: Identifying exactly where potential customers "drop off" (e.g., they sign up for a demo but never attend).

Lead Generation & Acquisition

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  Manage and develop growth products: Be the champion of key growth products such as referral programs, lead generator programs etc.

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  Performance Marketing: Managing paid spend on platforms like Meta and google Ads.

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  Inbound Strategy: Collaborating with the creative studio to create "lead magnets". Analyze which visual hooks and narratives are converting and provide data-backed briefs for new asset iterations.

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  Outbound Automation: Setting up automated sequences to warm up cold prospects before they hit a salesperson’s desk.

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  AI Orchestration: Manage and steer automated bidding and targeting systems across Meta, Google, and emerging AI search engines (Perplexity/ChatGPT).

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  Global Budget Stewardship: Dynamically allocate a multi million global budget across Norway, UK, US, and Spain based on real-time performance and regional priorities.

Growth Automation

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  Nurture Architecture: Build and optimize automated email/SMS "nurture loops" in the CRM (e.g., HubSpot) to move leads from initial interest to collar installation.

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  Lead Scoring & Routing: Develop models to identify high-intent prospects and trigger the correct "hand-off" to local sales or marketing teams.

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  Customer Retention: Implement automated check-ins and referral programs to turn existing users into brand advocates.

Analytics & Data Integrity

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  The "Source of Truth": Own the marketing attribution model. Implement server-side tracking and Conversion APIs to ensure data accuracy in a cookieless environment.

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  Performance Reporting: Maintain automated dashboards for leadership, focusing on North Star metrics: CAC (Customer Acquisition Cost), LTV (Lifetime Value), and Payback Periods.

Attribution: Determining which channels (LinkedIn, SEO, Webinars) actually drive high-quality leads, not just clicks.

The right candidate is preferred to have the following qualifications:

• Minimum 5 years in Growth, Performance Marketing, and/or Marketing Operations.

• Proven growth- or product management experience from a scale-up in international B2B, IoT, Ag-tech, or SaaS company.

• Budget Management: Experience managing multi-million NOK spends across diverse geographies and channels.

• Tech Stack Mastery: Expert-level knowledge of CRM systems (HubSpot/Salesforce) and Analytics tools (GA4, Looker, or Segment). Experience with developing attribution models.

• AI native: You are up to date on the latest tools and trends on AI within growth, marketing and sales, AEO and optimization experience is a plus.

Core Competencies

• Full-Stack Thinking: You see the "plumbing" (data/API), the "math" (ROI/CAC), and the "magic" (creative hooks) as one single system.

• Analytical Rigor: You are obsessed with clean data and finding the "why" behind the numbers.

• Technical Agility: You are comfortable working with developers on tracking implementations while also being able to write compelling technical briefs for creators.

• Autonomous & Proactive: You thrive in an environment of "local ownership" and high-pace execution.

Managing livestock has always been a challenge. Humanity has tried everything from herding with dogs to walling the animals in with barbed wire, electric, and wooden fences, but these are costly and time-consuming solutions and often in conflict with the local wildlife. It has also left vast areas of potential pasture overgrown and underutilized.
Until now.

Enter virtual fences.

What started as a small group of farmers and engineers with a big idea has become Nofence – the world’s first virtual fencing solution for livestock. Curious about how it works? Find out more here.

Are you ready to change pasture? Just like the soil needs a balanced diversity of nutrients to thrive, a company needs a diversity of hearts and minds. We are an equal opportunity employer!

We will evaluate candidates continuously. If you have any questions about Nofence or regarding the application, please reach out to Håkan Skyttmo at skyttmo@nofence.com