Marketing Manager, Audience Partnerships

Identify niche professional and career-oriented audiences relevant to university programs.

Research organizations, associations, newsletters, podcasts, and industry media platforms where prospective students gather.

Build a pipeline of high-potential audience channels outside traditional search and social media advertising.

Develop partnerships that provide access to targeted audiences through sponsorships, placements, or collaborative campaigns.

Structure partnership models including newsletter sponsorships, podcast advertising, content partnerships, and other audience-driven opportunities.

Negotiate agreements and manage relationships with external partners.

Lead execution of campaigns across partner channels.

Work with internal creative teams to develop messaging that resonates with specific professional audiences.

Coordinate campaign timelines, placements, and deliverables.

Establish success metrics and track campaign outcomes such as reach, engagement, and inquiries.

Work with internal marketing and analytics teams to evaluate results and refine channel strategy.

Test and scale the most effective partnerships over time.

5+ years of experience in marketing, partnership marketing, sponsorship marketing, media strategy, or audience development.

Demonstrated experience identifying niche audiences and building marketing partnerships to reach them.

Experience negotiating sponsorships, media placements, or partnership agreements.

Strong research and evaluation skills to assess audience quality and channel potential.

Experience working with newsletters, podcasts, media networks, or professional associations.

Experience marketing to working professionals or career-oriented audiences.

Background in higher education, EdTech, or professional development marketing.