VP Media, Marketing Services

Lead the development of full-funnel media strategies designed to acquire qualified leads and drive enrollment across university partner programs

Own the vision and evolution of media planning, buying, and performance across digital and traditional channels

Manage, coach, and grow a multidisciplinary team of paid and organic media specialists.

Serve as the organization’s senior authority on media strategy, lead generation, and performance marketing best practices

Foster a high-performance team culture focused on accountability, innovation, and continuous improvement

Oversee the planning, execution, and optimization of campaigns across paid search, paid social, programmatic, affiliate, search and ai engine optimization (SEO/AEO), and conversion rate optimization (CRO)

Lead management of an internal team and external media agencies responsible for primary media buying across Google, display, Meta and LinkedIn.

Expand and optimize media mix across additional existing and traditional channels including but not limited to CTV, out of home and radio.

Guide audience strategy, budget allocation, bid strategy, and creative testing in collaboration with internal and external partners

Evaluate and implement new tools, technologies, and channels to improve performance and scalability

Own and drive performance against key KPIs including conversion rate, cost per prospect, cost per application, and cost per acquisition

Analyze campaign and channel performance to generate actionable insights and continuous optimization strategies

Lead regular performance reviews with internal teams, external partners, and senior stakeholders

Serve as a senior marketing advisor in client engagements, presenting media strategies, performance insights, and optimization plans

Support new client onboarding, strategic planning, forecasting, and channel mix development

Contribute to business development efforts including proposals, media strategy presentations, and partnership growth

Ensure effective management of media budgets and investments to maximize return and efficiency

Monitor financial performance related to media programs, including forecasting and budget pacing

Partner with finance and operations to ensure accurate billing, invoicing, and vendor management

Drive operational excellence across internal teams and external partners

12+ years of experience in media, digital marketing, or demand generation, with significant leadership experience overseeing teams and agency partners

Proven experience managing both in-house media teams and external agencies

Deep expertise across paid search, paid social, programmatic, affiliate marketing, and full-funnel performance marketing

Experience with other digital and traditional media channels such as CTV, out of home, print, and broadcast

Strong understanding of SEO, AI-driven optimization, and conversion rate optimization as part of an integrated media strategy

Demonstrated success in lead generation and performance marketing within enrollment-driven or service-based industries; higher education experience highly preferred

Experience developing media strategies informed by audience insights, market research, and competitive analysis

Strong financial acumen with experience managing budgets and evaluating media investment performance

Exceptional leadership, communication, and stakeholder management skills

Proven ability to build and develop high-performing teams, influence cross-functional partners, and drive measurable business impact

Bachelor’s degree or equivalent experience required; advanced degree a plus